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Elina Jaakkola

Turku School of Economics

Rehtorinpellonkatu 3

TURKU, FI-20500

Finland

  • Turku School of Economics

SCHOLARLY PAPERS

3

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254

TOTAL CITATIONS

0

Scholarly Papers (3)

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1.

Service Products and Productization

Number of pages: 43 Posted: 28 Jul 2021
Jochen Wirtz, Martin P. Fritze, Elina Jaakkola, Katja Gelbrich and Nicole Hartley
National University of Singapore, Zeppelin University, Turku School of Economics, affiliation not provided to SSRN and University of Queensland
Downloads 254 (317,870)

Abstract:

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Service product, productization, productized service, specification, branding, pricing

2.

Market Shaping Dynamics: Interplay of Actor Engagement and Institutional Work

Journal of Business and Industrial Marketing, 35 (9), 1425-1439, https://doi.org/10.1108/JBIM-03-2019-0131.
Posted: 05 Oct 2021
Julia Fehrer, Jodie Conduit, Carolin Plewa, Loic (Pengtao) Li, Elina Jaakkola and Mathew Alexander
University of Auckland Business School, University of Adelaide, University of Adelaide, affiliation not provided to SSRN, Turku School of Economics and affiliation not provided to SSRN

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Institutional work, market shaping, actor engagement, blockchain marketplace, complex market systems, resource density

3.

Actor Engagement in Networks: Defining the Conceptual Domain

Journal of Service Research, 22 (2), 173-188, https://doi.org/10.1177/1094670519827385.
Posted: 04 Oct 2021 Last Revised: 05 Oct 2021
Roderick Brodie, Julia Fehrer, Elina Jaakkola and Jodie Conduit
University of Auckland Business School, University of Auckland Business School, Turku School of Economics and University of Adelaide

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actor engagement, customer engagement, connectedness, networks, service ecosystems