default author photo

John Gerard Fahy

Independent

United States

SCHOLARLY PAPERS

1

DOWNLOADS

0

TOTAL CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Social Media Engagement Behavior: A Framework for Engaging Customers Through Social Media Content

European Journal of Marketing, 53(10),2213-2243. DOI 10.1108/EJM-03-2017-0182, 2019
Posted: 02 May 2022
Rebecca Dolan, Jodie Conduit, Catherine Bentham, John Gerard Fahy and Steve Goodman
Department of Marketing, University of Adelaide Business School, University of Adelaide, University of Auckland Business School, Independent and Independent

Abstract:

Loading...

Social media content, Engagement, Facebook, Dual processing theory, Uses and gratifications theory