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Santhi P

Avinashilingam Institute for Home Science and Higher Education for Women

Associate Professor, Department of Commerce

Bharathi Park Road,Coimbatore

Coimbatore, Tamilnadu 641043

India

  • Avinashilingam Institute for Home Science and Higher Education for Women

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Scholarly Papers (2)

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1.

Impulse Purchase Behaviour Among Generation-Y

The IUP Journal of Marketing Management, Vol.XIV No. 1 February 2015
Number of pages: 22 Posted: 08 Jul 2016
Aruna S and Santhi P
Deemed Universities of India - Avinashilingam Institute of Home Science and Higher Education for Women and Avinashilingam Institute for Home Science and Higher Education for Women
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Impulse buying, Stimuli, Generation Y

2.

Antecedents of Customer Perception of Service Quality of Life Insurance Corporation of India

The IUP Journal of Management Research, Vol. XIV, No. 3, July 2015, pp. 70-81
Posted: 19 Nov 2015
S. Rani Lakshmi and Santhi P
PSG College of Arts and Science and Avinashilingam Institute for Home Science and Higher Education for Women

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