Aruna S

Deemed Universities of India - Avinashilingam Institute of Home Science and Higher Education for Women

Mettupalayam Road

Bharathi Park Road

Coimbatore, TN Tamil Nadu 641 043

India

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Impulse Purchase Behaviour Among Generation-Y

The IUP Journal of Marketing Management, Vol.XIV No. 1 February 2015

Number of pages: 22 Posted: 08 Jul 2016

Aruna S and Santhi P

Deemed Universities of India - Avinashilingam Institute of Home Science and Higher Education for Women and Avinashilingam Institute for Home Science and Higher Education for Women

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