Abdul Zahid

Anglia Ruskin University

East Road

Cambridge CB1 1PT

United Kingdom

  • Anglia Ruskin University

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Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults Towards Global Smartphone Brands

ASEAN Marketing Journal, Vol. VIII, No. 1, 66-84, 2016
Number of pages: 19 Posted: 14 Jul 2016 Last Revised: 03 Apr 2017
Abdul Zahid and Dr Omkar Dastane
Anglia Ruskin University and Curtin University, Malaysia
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purchase intension; smartphone; South East Asia; young adults; buying behaviour