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Yihong Hu

Tongji University

Associate Professor

1239 Siping Road

Shanghai, Shanghai 200092

China

  • Tongji University

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

Hard-Sell or Soft-Sell? Manufacturer's Strategic Decision in Collaboration with Influencers

Posted: 17 Jul 2025 Last Revised: 24 Aug 2025
Yihong Hu, Chenli Shi, Ruixia Shi and Yanyan Yang
Tongji University, Tongji University, University of San Diego and University of San Diego

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Influencer marketing, Content creation, Live-streaming, Dual-channel supply chain

2.

Information Sharing and Personalized Pricing in Online Platforms

Posted: 27 Dec 2022
Yihong Hu, Guo Li, Mengqi Liu and Shengnan Qu
Tongji University, University of Texas at Dallas, Hunan University - Business School and School of Management and Economics, Beijing Institute of Technology

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information sharing; customer profiling; personalized pricing; big data; online platforms

3.

Power Structure and Channel Integration Strategy for Online Retailers

European Journal of Operations Research, published online December 2019
Posted: 06 May 2020
Yihong Hu, Shengnan Qu, Guo Li and Suresh Sethi
Tongji University, School of Management and Economics, Beijing Institute of Technology, University of Texas at Dallas and University of Texas at Dallas - Naveen Jindal School of Management

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E-commerce, Power structure, Dual channel, Vertical integration, Express delivery service