Chenli Shi

Tongji University

1239 Siping Road

Shanghai, 200092

China

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Hard-Sell or Soft-Sell? Manufacturer's Strategic Decision in Collaboration with Influencers

Posted: 17 Jul 2025 Last Revised: 24 Aug 2025

Yihong Hu, Chenli Shi, Ruixia Shi and Yanyan Yang

Tongji University, Tongji University, University of San Diego and University of San Diego

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