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Seeing Hwan Lee

Ryerson University

Associate Professor

Ryerson University, 350 Victoria Street, Toronto

Toronto, Ontario M5B 2K3

Canada

  • Ryerson University

SCHOLARLY PAPERS

2

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136

TOTAL CITATIONS

1

Scholarly Papers (2)

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1.

The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products

Journal of Consumer Research, Vol. 38, No. 3, 2011
Number of pages: 19 Posted: 24 Jan 2016
Theodore Noseworthy, June Cotte and Seeing Hwan Lee
York University - Schulich School of Business, University of Western Ontario - Ivey Business School and Ryerson University
Downloads 136 (547,695)
Citation 1

Abstract:

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context, gender, consumer, incongruence. advertising, ad context, visual processing

2.

The Role of Network Centrality in the Flow of Consumer Influence

Journal of Consumer Psychology, 20 (2010) 66–77
Posted: 21 Jan 2016
Seeing Hwan Lee, June Cotte and Theodore Noseworthy
Ryerson University, University of Western Ontario - Ivey Business School and York University - Schulich School of Business

Abstract:

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networks, consumer influence, centrality