Yangyang Xie

University of Science and Technology of China (USTC) - School of Management

China

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Exclusive or Non-exclusive? Wanghong’s Choice of Advertising Modes under Limited Time

Number of pages: 44 Posted: 22 Dec 2021

Yangyang Xie, Suresh Sethi, Lijun Ma and Zhiyuan Chen

University of Science and Technology of China (USTC) - School of Management, University of Texas at Dallas - Naveen Jindal School of Management, Shenzhen University and Wuhan University - Economics and Management School

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