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Lijun Ma

Shenzhen University

Professor

3688 Nanhai Road, Nanshan District

Shenzhen, Guangdong 518060

China

http://ma.szu.edu.cn

  • Shenzhen University

SCHOLARLY PAPERS

7

DOWNLOADS

995

TOTAL CITATIONS

6

Scholarly Papers (7)

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1.

Managing Reward-based Crowdfunding with Efficiency Invisibility and Quality Misconduct

Number of pages: 31 Posted: 18 Oct 2021 Last Revised: 11 Feb 2025
Feiyang Shen, Lijun Ma, Tsan-Ming Choi and Weili Xue
Southeast University, Shenzhen University, The Hong Kong Polytechnic University - Institute of Textiles and Clothing and Southeast University - School of Economics and Management
Downloads 365 (204,523)
Citation 2

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reward-based crowdfunding; quality and pricing decision; effects of moral hazard; signaling cost efficiency

2.

Exclusive or Non-exclusive? Wanghong’s Choice of Advertising Modes under Limited Time

Number of pages: 44 Posted: 22 Dec 2021
Yangyang Xie, Suresh Sethi, Lijun Ma and Zhiyuan Chen
University of Science and Technology of China (USTC) - School of Management, University of Texas at Dallas - Naveen Jindal School of Management, Shenzhen University and Wuhan University - Economics and Management School
Downloads 188 (403,391)

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Wanghong; advertising mode choice; time allocation

3.

Equilibrium Pull-Push Strategies under Cournot Competition

Number of pages: 63 Posted: 14 Apr 2021 Last Revised: 24 Jan 2022
Shujie Luan, Weili Xue, Lijun Ma and Tao Li
Johns Hopkins University - Carey Business School, Southeast University - School of Economics and Management, Shenzhen University and Santa Clara University
Downloads 135 (540,814)

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cournot competition; demand uncertainty; supply risk; advance reservation; regular reservation

4.

The Impact of Consumer's Altruistic Fairness Concerns in the Supply Chain

Number of pages: 43 Posted: 06 May 2025
Siyi Wang, Shilu Tong, Xiaoqiang Cai, Lijun Ma and Lianmin Zhang
The Chinese University of Hong Kong, Shenzhen, affiliation not provided to SSRN, The Chinese University of Hong Kong, Shenzhen (CUHK-Shenzhen), Shenzhen University and The Chinese University of Hong Kong, Shenzhen - Shenzhen Research Institute of Big Data
Downloads 90 (742,061)

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distributional fairness, supply chain management, altruistic fairness, demand uncertainty

5.

Disclosure Policies in All-pay Auctions with Bid Caps and Stochastic Entry

Economics Letters, Forthcoming
Number of pages: 13 Posted: 25 Jun 2019 Last Revised: 30 Jul 2021
Bo Chen, Lijun Ma, Zhaobo Zhu and Yu Zhou
Shenzhen University, Shenzhen University, Shenzhen University and Wuhan University - College of Life Sciences (CLS)
Downloads 88 (753,595)
Citation 4

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contest, all-pay auction, stochastic entry, bid cap, disclosure

6.

A Novel Swap-Body Mode for the Long-Haul Trucking Problem

Number of pages: 39 Posted: 10 Jan 2024
zj xue, Yubin Liao, LIN Meiyan, Wenxiang Peng and Lijun Ma
Shenzhen University, Shenzhen University, Shenzhen University, Shenzhen University and Shenzhen University
Downloads 75 (844,901)

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long-haul trucking, swap-body mode, driver satisfaction, ant colony optimization, Internet of Things.

7.

Pull-Push Strategies Under Cournot Competition

Number of pages: 56 Posted: 05 Apr 2024
Shujie Luan, Weili Xue, Lijun Ma and Tao Li
Southeast University, Southeast University, Shenzhen University and Santa Clara University
Downloads 54 (1,020,567)

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Cournot competition, demand uncertainty, push contract, pull contract