Ke Wang

Fudan University - School of Management

No. 670, Guoshun Road

No.670 Guoshun Road

Shanghai, 200433

China

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Understanding Online Purchase Decision Making: The Effects of Unconscious Thought, Information Quality, and Information Quantity

Number of pages: 35 Posted: 23 Nov 2016

Jie Gao, Cheng Zhang, Ke Wang and Sulin Ba

Fudan University - School of Management, Fudan University, Fudan University - School of Management and University of Connecticut School of Business

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