Hawa Jallow

Anglia Ruskin University

East Road

Cambridge CB1 1PT

United Kingdom

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Effect of Sales Promotion Schemes on Purchase Quantity: A Study of Malaysian Consumers

Management & Marketing, volume XIV, issue 2/2016

Number of pages: 22 Posted: 01 Dec 2016 Last Revised: 26 Feb 2017

Hawa Jallow and Dr Omkar Dastane

Anglia Ruskin University and Curtin University, Malaysia

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