Hongpeng Wang

Lanzhou University

222 Tianshui South Road

Chengguan

Lanzhou, gansu 730000

China

  • Lanzhou University

SCHOLARLY PAPERS

2

DOWNLOADS

968

TOTAL CITATIONS

8

Scholarly Papers (2)

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1.

Product Reviews: A Benefit, a Burden, or a Trifle? How Seller Reputation Affects the Role of Product Reviews

Forthcoming in MIS Quarterly
Number of pages: 50 Posted: 08 Jul 2021
Hongpeng Wang, Rong Du, Wenqi Shen, Liangfei Qiu and Weiguo Fan
Lanzhou University, Xidian University, Virginia Tech, University of Florida - Warrington College of Business Administration and University of Iowa
Downloads 968 (51,881)
Citation 8

Abstract:

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Reference point, electronic word-of-mouth, seller reputation, product reviews

2.

Effects of the Streaming Service Mix on Live Commerce:&Nbsp;How, Why, and When Streamers Channel Traffic from Short Videos to Live Streams

Posted: 10 Apr 2025
Hongpeng Wang, Qianzhou Du, Liangfei Qiu, Weiguo Fan and Shixuan Fu
Lanzhou University, University of Science and Technology of China (USTC), University of Florida - Warrington College of Business Administration, University of Iowa and University of International Business and Economics (UIBE)

Abstract:

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live commerce, platform operations, short videos, live streams, streaming service mix, incoming traffic