V. Joseph Raj

Anna University

Associate Professor

Chennai, Tamil Nadu 600025

India

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SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

Role of Personality in Response to Fear Appeal Advertisements on Oral Hygiene

International Journal of Marketing and Business Communication, Volume 4, Issue 3, 2015

Number of pages: 19 Posted: 03 Mar 2017

Ajit Sadasivan and V. Joseph Raj

Saint Joseph's College of Engineering and Anna University

Downloads 246 (310,057)

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2.

Role of Gender in Consumer Response to Fear Appeal Advertisements

Indian Journal of Marketing, Volume 42, Issue 9, September 2012

Number of pages: 13 Posted: 28 Feb 2017 Last Revised: 03 Mar 2017

Ajit Sadasivan and V. Joseph Raj

Saint Joseph's College of Engineering and Anna University

Downloads 232 (328,850)

Abstract:

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