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Ajit Sadasivan

Saint Joseph's College of Engineering

Assistant Professor

Chennai, 119

India

  • Saint Joseph's College of Engineering

SCHOLARLY PAPERS

5

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1,320

TOTAL CITATIONS

0

Scholarly Papers (5)

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1.

Attitude towards Advertisements: An Empirical Study on the Antecedents

International Journal of Marketing and Business Communication, 8 (1), 09-18, 2019
Number of pages: 10 Posted: 06 Apr 2022
Ajit Sadasivan
Saint Joseph's College of Engineering
Downloads 724 (88,253)

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Attitude towards the advertisement, credibility, informative, pleasure/hedonic

2.

Role of Personality in Response to Fear Appeal Advertisements on Oral Hygiene

International Journal of Marketing and Business Communication, Volume 4, Issue 3, 2015
Number of pages: 19 Posted: 03 Mar 2017
Ajit Sadasivan and V. Joseph Raj
Saint Joseph's College of Engineering and Anna University
Downloads 246 (310,057)

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Fear Appeal, Personality, Oral Care, Structural Equations Modelling

3.

Role of Gender in Consumer Response to Fear Appeal Advertisements

Indian Journal of Marketing, Volume 42, Issue 9, September 2012
Number of pages: 13 Posted: 28 Feb 2017 Last Revised: 03 Mar 2017
Ajit Sadasivan and V. Joseph Raj
Saint Joseph's College of Engineering and Anna University
Downloads 232 (328,850)

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Fear Appeal, Advertisements, Gender Influences, paired T test

4.

An Investigation into Antecedents of Customer Satisfaction and Loyalty with Reference to Online Purchasing Behavior

Paper published in Journal
Number of pages: 8 Posted: 04 Feb 2025
Ajit Sadasivan and Sundari Rajasekaran
Saint Joseph's College of Engineering and Xavier Institute of Management and Entrepreneurship (XIME)
Downloads 77 (860,052)

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Website usability, product information, security, and customer service quality, delivery services, perceived value, trust, personalized experiences, and loyalty programs

5.

Effectiveness of Advertisements by National Tobacco Control Organisation of India: An Experimental Research

Published Paper in Journal
Number of pages: 7 Posted: 24 Feb 2025
Ajit Sadasivan, ramasundaram gurusamy, Sunil Vakayil and Sunil Vakayil
Saint Joseph's College of Engineering, Saveetha Engineering College and Loyola College, Chennai - Loyola Institute of Business Administration (LIBA)Director, RVS Institute of Management Studies and Research, Coimbatore, Tamil Nadu, India
Downloads 41 (1,170,409)

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Cinema Hall Advertising, Anti-Smoking Advertisements, Attitude towards the Advertisement, Quit Smoking, National Tobacco Control Organization