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ramasundaram gurusamy

Saveetha Engineering College

SCHOLARLY PAPERS

2

DOWNLOADS

253

TOTAL CITATIONS

0

Scholarly Papers (2)

1.

Assessing the Influence of Employee Eudaimonic and Well-Being on Resilience in Contemporary Work Environment: An Investigation Amidst Toxic Work Culture

Number of pages: 98 Posted: 02 Oct 2024
affiliation not provided to SSRN, Saveetha Engineering College, Loyola College, Chennai - Loyola Institute of Business Administration (LIBA), Loyola College, Chennai - Loyola Institute of Business Administration (LIBA) and Loyola College, Chennai - Loyola Institute of Business Administration (LIBA)
Downloads 212 (359,492)

Abstract:

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Employee Resilience, Employee Happiness, Toxicity, Employee Well-being, IT sector

2.

Effectiveness of Advertisements by National Tobacco Control Organisation of India: An Experimental Research

Published Paper in Journal
Number of pages: 7 Posted: 24 Feb 2025
Ajit Sadasivan, ramasundaram gurusamy, Sunil Vakayil and Sunil Vakayil
Saint Joseph's College of Engineering, Saveetha Engineering College and Loyola College, Chennai - Loyola Institute of Business Administration (LIBA)Director, RVS Institute of Management Studies and Research, Coimbatore, Tamil Nadu, India
Downloads 41 (1,170,409)

Abstract:

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Cinema Hall Advertising, Anti-Smoking Advertisements, Attitude towards the Advertisement, Quit Smoking, National Tobacco Control Organization