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Sundari Rajasekaran

Xavier Institute of Management and Entrepreneurship (XIME)

Professor

SCHOLARLY PAPERS

1

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81

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0

Scholarly Papers (1)

1.

An Investigation into Antecedents of Customer Satisfaction and Loyalty with Reference to Online Purchasing Behavior

Paper published in Journal
Number of pages: 8 Posted: 04 Feb 2025
Ajit Sadasivan and Sundari Rajasekaran
Saint Joseph's College of Engineering and Xavier Institute of Management and Entrepreneurship (XIME)
Downloads 81 (860,052)

Abstract:

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Website usability, product information, security, and customer service quality, delivery services, perceived value, trust, personalized experiences, and loyalty programs