Tiffany Vu

University of Michigan, Stephen M. Ross School of Business, Students

Ph.D. Candidate

Ann Arbor, MI

United States

  • University of Michigan, Stephen M. Ross School of Business, Students

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Large Steps toward Small Donations: Reputational Benefits of Nominal Corporate Generosity

Ross School of Business Paper No. 1365
Number of pages: 29 Posted: 20 Apr 2017 Last Revised: 25 Apr 2017
Tiffany Vu and Scott Rick
University of Michigan, Stephen M. Ross School of Business, Students and University of Michigan, Stephen M. Ross School of Business
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Abstract:

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Cause Marketing, Altruism, Generosity, Charity, Attribute Evaluability