Yong Zha

School of Management, University of Science and Technology of China

Associate Professor

Hefei, Anhui

China

  • School of Management, University of Science and Technology of China

SCHOLARLY PAPERS

4

DOWNLOADS

933

TOTAL CITATIONS

17

Scholarly Papers (4)

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1.

Strategic Information Sharing of Online Platforms as Resellers or Marketplaces

Marketing Science, Forthcoming
Number of pages: 99 Posted: 22 Aug 2022
Yong Zha, Quan Li, Tingliang Huang and Yugang Yu
School of Management, University of Science and Technology of China, School of Management, University of Science and Technology of China, Haslam College of Business, University of Tennessee and University of Science and Technology of China (USTC)
Downloads 688 (82,601)
Citation 13

Abstract:

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2.

Financing Supplier Through Retailer's Credit

Number of pages: 43 Posted: 08 Jul 2019
Yong Zha, Kehong Chen, Lingxiu Dong and Yugang Yu
School of Management, University of Science and Technology of China, affiliation not provided to SSRN, Washington University in St. Louis - John M. Olin Business School and University of Science and Technology of China (USTC)
Downloads 192 (341,709)
Citation 4

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supplier financing, newsvendor, financing intermediation, retailer-sponsored finance, trade credit

3.

Consumer Preference Information Sharing of Online Platforms with Competing Suppliers and Customization  

Number of pages: 32 Posted: 25 Feb 2025
Yong Zha, Quan Li, Tingliang Huang and Liang Liang
School of Management, University of Science and Technology of China, School of Management, University of Science and Technology of China, Haslam College of Business, University of Tennessee and University of Science and Technology of China (USTC)
Downloads 53 (837,621)

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Consumer preference, information sharing, marketplace and reselling models, customization

4.

Generative AI on Digital Content Platforms: Implications for Content Creation, Advertising, and Innovation

Posted: 24 Feb 2025
Quan Li, Yong Zha and Tingliang Huang
School of Management, University of Science and Technology of China, School of Management, University of Science and Technology of China and Haslam College of Business, University of Tennessee

Abstract:

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