Brisbane, Queensland 4072
Australia
UQ Business School, University of Queensland
Freemium pricing, In-app purchases, Unwillingness to pay, Impulsive buying, Perceived agressive monetization, Qualitative
Freemium business model, Microtransaction, Monetization strategy, Mobile games, Qualitative observation, Classification schemes, Logical partitioning
Marketing strategy, Marketing implementation, Marketing organization, Kotler, Drucker
Lectures, Instructional Videos, In-Class Video Preference Segment, Gaps (Over and Under) in In-Class Videos Usage
In-App Purchases, Mobile Games, Willingness to Spend, Perceived Fairness, Perceived Aggressive Monetization, Hurdle Model.
