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Clive Minchin

Deloitte Australia

SCHOLARLY PAPERS

1

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174

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1

Scholarly Papers (1)

1.

Realising Drucker and Kotler's Vision for a Strategic Marketing Department

Number of pages: 33 Posted: 15 Nov 2017
Clive Minchin and Frank Alpert
Deloitte Australia and UQ Business School, University of Queensland
Downloads 174 (433,279)
Citation 1

Abstract:

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Marketing strategy, Marketing implementation, Marketing organization, Kotler, Drucker