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Stefan Markovic

Copenhagen Business School - Department of Marketing

Copenhagen

Denmark

  • Copenhagen Business School - Department of Marketing

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Priorities When Selecting Business Partners for Service Innovation: The Contingency Role of Product Innovation

Industrial Marketing Management, 88, 378-388. https://doi.org/10.1016/j.indmarman.2020.06.001
Posted: 09 Mar 2021
Stefan Markovic, Marin Jovanovic, Mehdi Bagherzadeh, Cristina Sancha, Marija Sarafinovska and YUQIAN QIU
Copenhagen Business School - Department of Marketing, Copenhagen Business School, NEOMA Business School, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

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Business-to-business, Cooperation, Coopetition, Product innovation, Service innovation

2.

How Does Breadth of External Stakeholder Co-Creation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Product Innovation

Journal of Business Research, Forthcoming
Posted: 16 Apr 2018
Stefan Markovic and Mehdi Bagherzadeh
Copenhagen Business School - Department of Marketing and NEOMA Business School

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Co-Creation, Multiple External Stakeholders, Product Innovation, Knowledge Sharing, Innovation Performance