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YUQIAN QIU
affiliation not provided to SSRN
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Priorities When Selecting Business Partners for Service Innovation: The Contingency Role of Product Innovation
Industrial Marketing Management, 88, 378-388. https://doi.org/10.1016/j.indmarman.2020.06.001
Posted: 09 Mar 2021
Mehdi Bagherzadeh
,
Marija Sarafinovska
, YUQIAN QIU,
Marin Jovanovic
,
Cristina Sancha
and
Stefan Markovic
NEOMA Business School,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
, Copenhagen Business School,
affiliation not provided to SSRN
and Copenhagen Business School - Department of Marketing
Abstract:
Business-to-business, Cooperation, Coopetition, Product innovation, Service innovation
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