Skip to main content
Feedback to SSRN
Feedback
(required)
Email
(required)
Submit
Cheng-Shou Lu
National Kaohsiung University of Science and Technology
Learn more about SSRN Profiles
SCHOLARLY PAPERS
1
DOWNLOADS
104
TOTAL CITATIONS
0
Feedback
Scholarly Papers (1)
Sort by:
Paper Title, A-Z
Paper Title, Z-A
Author Name, A-Z
Author Name, Z-A
Date Posted, Ascending
Date Posted, Descending
Downloads, Ascending
Downloads, Descending
Citations, Ascending
Citations, Descending
Actions:
Email selected abstracts
View:
Selected
Original List
All Versions
Hide All Versions
All Abstracts
Hide All Abstracts
(Rank)
1.
Heads I Win, Tales I Win: A Case of Mattress Mack's Hedging Sale Promotion with Sports Betting
Number of pages: 30
Posted: 08 May 2025
Raymond Chang
,
Anlin Chen
,
Lanfeng Kao
and Cheng-Shou Lu
National Sun Yat-sen University, National Sun Yat-sen University - Department of Business Management, National University of Kaohsiung and National Kaohsiung University of Science and Technology
Downloads
104
(694,528)
View PDF
Download
Abstract:
Hedging, Sales promotion, Sports Betting, Financial Risk Management
Feedback
