Lanfeng Kao

National University of Kaohsiung

Kaohsiung, 803

Taiwan

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Heads I Win, Tales I Win: A Case of Mattress Mack's Hedging Sale Promotion with Sports Betting

Number of pages: 30 Posted: 08 May 2025

Raymond Chang, Anlin Chen, Lanfeng Kao and Cheng-Shou Lu

National Sun Yat-sen University, National Sun Yat-sen University - Department of Business Management, National University of Kaohsiung and National Kaohsiung University of Science and Technology

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