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Brian Dunn

Utah State University - Department of Business Information Systems

United States

  • Utah State University - Department of Business Information Systems

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

The Efficiency–Exposure Paradox: Reconciling the Conflicting Effects of Measured Website Browsing Behaviors for Non-Transactional Outcomes

Association for Information Systems Transactions on Human-Computer Interaction (THCI), vol. 13(2) 206–242
Number of pages: 59 Posted: 08 Apr 2021 Last Revised: 01 Nov 2021
Brian Dunn, Narayan Ramasubbu, Matthew Jensen, Dennis Galletta and Paul Benjamin Lowry
Utah State University - Department of Business Information Systems, University of Pittsburgh - Katz Graduate School of Business, University of Oklahoma - Michael F. Price College of Business, University of Pittsburgh and Director, Katz Doctoral Program and Virginia Tech - Pamplin College of Business
Downloads 79 (816,709)

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Mere Exposure, Cognitive Attitude Formation, Website Design, Interface Design, Brand Attitude, Information Recall

2.

Digital Borders, Location Recognition, and Experience Attribution Within a Digital Geography

Journal of Management Information Systems (JMIS), vol. 36(2), pp. 418–449
Number of pages: 56 Posted: 21 Mar 2019 Last Revised: 25 Jun 2019
Brian Dunn, Dennis Galletta, Narayan Ramasubbu and Paul Benjamin Lowry
Utah State University - Department of Business Information Systems, University of Pittsburgh and Director, Katz Doctoral Program, University of Pittsburgh - Management Information Systems and Virginia Tech - Pamplin College of Business
Downloads 77 (837,727)

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digital borders, digital geography, online experience, attribution, experiment, space and place theory, memory, website design