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Peter Drinkwater
Dangar Research Group Pty Ltd.
Level 7, 28 Margaret Street
Sydney NSW 2000
Australia
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The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context
UNSW School of Marketing Working Paper No. 02/4
Number of pages: 60
Posted: 02 Oct 2003
Mark D. Uncles
and Peter Drinkwater
UNSW Australia Business School, School of Marketing and Dangar Research Group Pty Ltd.
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