Peter Drinkwater

Dangar Research Group Pty Ltd.

Level 7, 28 Margaret Street

Sydney NSW 2000

Australia

  • Dangar Research Group Pty Ltd.

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The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context

UNSW School of Marketing Working Paper No. 02/4
Number of pages: 60 Posted: 02 Oct 2003
Mark D. Uncles and Peter Drinkwater
UNSW Australia Business School, School of Marketing and Dangar Research Group Pty Ltd.
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