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Ran Pan

International Institute of Finance, School of Management, University of Science and Technology of China

Hefei, Anhui

China

  • International Institute of Finance, School of Management, University of Science and Technology of China

SCHOLARLY PAPERS

2

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Top 106,232

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3

Scholarly Papers (2)

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1.

Fly with the Wings of Live-stream Selling — Channel Strategies with/without Switching Demand

Lead article, Production and Operations Management, volume 31, issue 9, 2022 [10.1111/poms.13784]
Number of pages: 27 Posted: 05 Feb 2021 Last Revised: 12 Jul 2024
Ran Pan, Juan Feng and Zhenling Zhao
International Institute of Finance, School of Management, University of Science and Technology of China, Department of Management Science & Engineering and University of Science and Technology of China (USTC) - School of Management
Downloads 575 (122,214)
Citation 2

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channel-based price discrimination, live-stream selling, ability to sell, switching demand, channel strategy

2.

Better IS Better? Signaling Paradoxes in Performance-based Advertising

Information Systems Research
Number of pages: 32 Posted: 04 Aug 2021 Last Revised: 25 Jul 2024
Ran Pan and Juan Feng
International Institute of Finance, School of Management, University of Science and Technology of China and Department of Management Science & Engineering
Downloads 160 (508,926)
Citation 1

Abstract:

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signaling theory, signaling paradox, performance-based advertising, product reputation, ad-signal reach