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Qitian Ren

The Chinese University of Hong Kong, Shenzhen

SCHOLARLY PAPERS

1

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469

TOTAL CITATIONS

3

Scholarly Papers (1)

1.

Consumer Attention to Favorable and Unfavorable Product Information, and Firm Information Design

Number of pages: 51 Posted: 24 Feb 2020
Kinshuk Jerath and Qitian Ren
Columbia University - Columbia Business School, Marketing and The Chinese University of Hong Kong, Shenzhen
Downloads 469 (151,898)
Citation 3

Abstract:

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attention allocation, consumer search, information design