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Kinshuk Jerath

Columbia University - Columbia Business School, Marketing

New York, NY 10027

United States

  • Columbia University - Columbia Business School, Marketing

SCHOLARLY PAPERS

8

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TOTAL CITATIONS
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Top 48,564

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5

Scholarly Papers (8)

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1.

Digital Twins are Funhouse Mirrors: Five Systematic Distortions

Columbia Business School Research Paper No. 5518418
Number of pages: 182 Posted: 23 Sep 2025 Last Revised: 17 Apr 2026
Tianyi Peng, George Gui, Daniel Merlau, Grace Jiarui Fan, Malek Ben Sliman, Melanie Brucks, Eric Johnson, Vicki Morwitz, Abdullah Althenayyan, Silvia Bellezza, Dante Donati, Hortense Fong, Elizabeth Friedman, Ariana Guevara, Mohamed Hussein, Kinshuk Jerath, Bruce Kogut, Kristen Lane, Hannah Li, Patryk Perkowski, Oded Netzer and Olivier Toubia
Columbia University - Columbia Business School, Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, affiliation not provided to SSRN, affiliation not provided to SSRN, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Marketing, Columbia University - Barnard College, Columbia University, Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Yeshiva University, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 786 (78,872)
Citation 1

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2.

Collaboration Among Content Creators

Number of pages: 48 Posted: 13 Aug 2023 Last Revised: 20 Feb 2024
Jasmine Yang, Qifan Han and Kinshuk Jerath
Columbia University - Columbia Business School, Chinese University of Hong Kong, Shenzhen and Columbia University - Columbia Business School, Marketing
Downloads 702 (91,380)

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Creator economy, influencer marketing, content collaboration, bargaining, game theory

3.

Privacy and Consumer Empowerment in Online Advertising

W. Jason Choi and Kinshuk Jerath (2022), "Privacy and Consumer Empowerment in Online Advertising", Foundations and Trends® in Marketing: Vol. 15: No. 3, pp 153-212, http://dx.doi.org/10.1561/1700000053
Number of pages: 62 Posted: 23 Mar 2022
W. Jason Choi and Kinshuk Jerath
University of Maryland - Robert H. Smith School of Business and Columbia University - Columbia Business School, Marketing
Downloads 482 (147,279)

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Online advertising, Privacy regulation, GDPR, Consumer consent, Targeting

4.

Consumer Attention to Favorable and Unfavorable Product Information, and Firm Information Design

Number of pages: 51 Posted: 24 Feb 2020
Kinshuk Jerath and Qitian Ren
Columbia University - Columbia Business School, Marketing and The Chinese University of Hong Kong, Shenzhen
Downloads 469 (151,898)
Citation 3

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attention allocation, consumer search, information design

5.

Advertising and Price Competition Under Consumer Data Privacy Choices

Number of pages: 51 Posted: 25 Nov 2020 Last Revised: 26 Nov 2020
W. Jason Choi, Kinshuk Jerath and Miklos Sarvary
University of Maryland - Robert H. Smith School of Business, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 461 (155,029)

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Online advertising, Targeting; Consumer data privacy choice, GDPR, CCPA, Instrumental and intrinsic value of privacy, Price discrimination

6.

"Retail Media" and Manufacturer Response

Number of pages: 54 Posted: 29 Nov 2023
W. Jason Choi, Kinshuk Jerath and Amin Sayedi
University of Maryland - Robert H. Smith School of Business, Columbia University - Columbia Business School, Marketing and University of Washington - Michael G. Foster School of Business
Downloads 389 (190,168)
Citation 1

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retail media, first-party data, distribution channel, endemic advertising, non-endemic advertising

7.

The Roles of Multiple Channels in Predicting Website Visits and Purchases

Number of pages: 50 Posted: 07 May 2020 Last Revised: 10 Aug 2021
Marcel Goic, Kinshuk Jerath and Kirthi Kalyanam
University of Chile - Industrial Engineering, Columbia University - Columbia Business School, Marketing and Santa Clara University
Downloads 236 (323,233)

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Customer journey, path to purchase, multichannel marketing, probability models

8.

Inclusive Product Design as a Signal of Capability

Number of pages: 50 Posted: 27 Feb 2026
Kinshuk Jerath and Z. Eddie Ning
Columbia University - Columbia Business School, Marketing and University of British Columbia (UBC) - Sauder School of Business
Downloads 41 (1,170,409)

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product design, equity, signaling, game theory, experiment, consumer learning