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Melanie Brucks

Columbia University - Columbia Business School

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Digital Twins are Funhouse Mirrors: Five Systematic Distortions

Columbia Business School Research Paper No. 5518418
Number of pages: 182 Posted: 23 Sep 2025 Last Revised: 17 Apr 2026
Tianyi Peng, George Gui, Daniel Merlau, Grace Jiarui Fan, Malek Ben Sliman, Melanie Brucks, Eric Johnson, Vicki Morwitz, Abdullah Althenayyan, Silvia Bellezza, Dante Donati, Hortense Fong, Elizabeth Friedman, Ariana Guevara, Mohamed Hussein, Kinshuk Jerath, Bruce Kogut, Kristen Lane, Hannah Li, Patryk Perkowski, Oded Netzer and Olivier Toubia
Columbia University - Columbia Business School, Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, affiliation not provided to SSRN, affiliation not provided to SSRN, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Marketing, Columbia University - Barnard College, Columbia University, Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Yeshiva University, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
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