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Vicki Morwitz
affiliation not provided to SSRN
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SCHOLARLY PAPERS
2
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1,016
TOTAL CITATIONS
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Scholarly Papers (2)
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1.
Digital Twins are Funhouse Mirrors: Five Systematic Distortions
Columbia Business School Research Paper No. 5518418
Number of pages: 182
Posted: 23 Sep 2025
Last Revised: 17 Apr 2026
Tianyi Peng
,
George Gui
,
Daniel Merlau
,
Grace Jiarui Fan
,
Malek Ben Sliman
,
Melanie Brucks
,
Eric Johnson
, Vicki Morwitz,
Abdullah Althenayyan
,
Silvia Bellezza
,
Dante Donati
,
Hortense Fong
,
Elizabeth Friedman
,
Ariana Guevara
,
Mohamed Hussein
,
Kinshuk Jerath
,
Bruce Kogut
,
Kristen Lane
,
Hannah Li
,
Patryk Perkowski
,
Oded Netzer
and
Olivier Toubia
Columbia University - Columbia Business School, Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Marketing, Columbia University - Barnard College, Columbia University, Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Columbia University - Columbia Business School, Yeshiva University, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
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803
(78,872)
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1
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Abstract:
2.
The Role of Numbers in the Customer Journey
Journal of Retailing
Number of pages: 17
Posted: 22 Nov 2022
Shelle Santana
,
Manoj Thomas
and Vicki Morwitz
Bentley University, Cornell University - Samuel Curtis Johnson Graduate School of Management and
affiliation not provided to SSRN
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213
(359,492)
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Abstract:
Numbers; Heuristics; Numerical cognition; Pricing; Customer journey
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