New York, NY 10027
United States
Columbia University - Columbia Business School, Marketing
SSRN RANKINGS
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Market Research, Algorithmic Marketing, Artificial Intelligence, Language Models
artificial intelligence, creativity, product design, advertising, marketing research
Bitcoin, digital currencies, cryptocurrencies, network effects
E-commerce platform, search advertising, retailing, asymmetric information
consumer purchase journey, ad wearout, consumer tracking, privacy regulations
Digital Advertising, Ad Avoidance, Expropriation, Consumer Protection
Bitcoin, digital currencies, network effects, cryptocurrencies
content platforms, content production, hit-driven business, entry, recommendation systems, user-generated content
Online advertising, Targeting; Consumer data privacy choice, GDPR, CCPA, Instrumental and intrinsic value of privacy, Price discrimination
User-Generated Content (UGC), Media Competition, News Quality
Field Experiments, Productivity, Retail Platforms, Consumer Experience, Market Frictions, Artificial Intelligence, Sales
advertising strategy, advertising content, loss aversion, quality reference, competition, game theory
Agenda Setting, News Industry, Social Media
field experiments, generative AI, productivity, retail platforms, consumer experience
