default author photo

Yue Wu

University of Pittsburgh - Katz Graduate School of Business

Associate Professor

Pittsburgh, PA 15260

United States

  • University of Pittsburgh - Katz Graduate School of Business

SCHOLARLY PAPERS

4

DOWNLOADS

1,478

TOTAL CITATIONS

4

Scholarly Papers (4)

Actions:
Email selected abstracts
1.

Welfare Implications of Democratization in Content Creation: Generative AI and Beyond

Journal of Marketing Research, Forthcoming
Number of pages: 73 Posted: 20 Dec 2023 Last Revised: 01 Apr 2026
Tianxin Zou, Zijun (June) Shi and Yue Wu
University of Florida - Warrington College of Business Administration, Hong Kong University of Science & Technology (HKUST) and University of Pittsburgh - Katz Graduate School of Business
Downloads 901 (67,817)

Abstract:

Loading...

generative AI, consumer welfare, content democratization, content creation, consumer search, quality competition, entry, content screening

2.

Quality-Variety Tradeoffs in Recommendation Systems on Content Platforms

Management Science, Forthcoming, Management Science, 0[10.1287/mnsc.2025.00300]
Number of pages: 74 Posted: 15 Oct 2024 Last Revised: 20 Jan 2026
Tianxin Zou, Yue Wu and Miklos Sarvary
University of Florida - Warrington College of Business Administration, University of Pittsburgh - Katz Graduate School of Business and Columbia University - Columbia Business School, Marketing
Downloads 577 (125,837)
Citation 4

Abstract:

Loading...

content platforms, content production, hit-driven business, entry, recommendation systems, user-generated content

3.

Consumer Deliberation and Quality Signaling

Quantitative Marketing and Economics, 14 (3), 233-269, 2016
Posted: 18 Nov 2021
Liang Guo and Yue Wu
City University of Hong Kong and University of Pittsburgh - Katz Graduate School of Business

Abstract:

Loading...

deliberation; signaling; dissipative advertising

4.

The Welfare Impact of Targeted Advertising Technologies

Information Systems Research
Posted: 14 Apr 2017 Last Revised: 18 Jan 2023
Veronica Marotta, Yue Wu, Kaifu Zhang and Alessandro Acquisti
University of Minnesota - Twin Cities - Carlson School of Management, University of Pittsburgh - Katz Graduate School of Business, Alibaba Group and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Abstract:

Loading...

Informational Privacy, Targeted Advertising