Liang Guo

City University of Hong Kong

Chair Professor of Marketing

Department of Marketing

Hong Kong

China

SCHOLARLY PAPERS

38

DOWNLOADS
Rank 24,976

SSRN RANKINGS

Top 24,976

in Total Papers Downloads

4,570

TOTAL CITATIONS
Rank 10,414

SSRN RANKINGS

Top 10,414

in Total Papers Citations

86

Scholarly Papers (38)

1.

Voluntary Quality Disclosure and Market Interaction

Number of pages: 28 Posted: 04 Mar 2008
Liang Guo and Ying Zhao
City University of Hong Kong and affiliation not provided to SSRN
Downloads 348 (187,088)
Citation 15

Abstract:

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communication, competition, disclosure, information transmission, quality

2.

Inequity Aversion and Fair Selling

Number of pages: 31 Posted: 11 May 2013
Liang Guo
City University of Hong Kong
Downloads 330 (198,238)
Citation 9

Abstract:

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behavioral economics, distributional fairness, inequity aversion, reference price, pricing

3.

Selling Data to Marketers

Management Science, forthcoming
Number of pages: 38 Posted: 25 May 2023 Last Revised: 05 Feb 2025
Liang Guo
City University of Hong Kong
Downloads 296 (222,878)

Abstract:

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data analytics, information goods, screening, selling information

4.

The Voice of Customers in Customization

Management Science, forthcoming
Number of pages: 36 Posted: 09 Feb 2022 Last Revised: 26 Apr 2024
Liang Guo
City University of Hong Kong
Downloads 292 (226,092)
Citation 3

Abstract:

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customization, personalization, product design, cheap talk, signaling, bargaining, strategic communication

5.

Information Acquisition and Sharing in a Vertical Relationship

Number of pages: 41 Posted: 28 Aug 2008 Last Revised: 29 Aug 2008
Liang Guo and Ganesh Iyer
City University of Hong Kong and University of California, Berkeley - Marketing Group
Downloads 245 (270,344)
Citation 9

Abstract:

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channel, information acquisition, information disclosure, information sharing, sequential acquisition, vertical relationship

6.

Designing Information to Engage Customers

Management Science, forthcoming
Number of pages: 38 Posted: 30 Apr 2024 Last Revised: 05 Feb 2025
Liang Guo
City University of Hong Kong
Downloads 240 (275,784)

Abstract:

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Bayesian persuasion, customer engagement, customization, information design, holdup problem

Lockdown or Quarantine: When Should Mandatory Isolation be Targeted?

Number of pages: 26 Posted: 22 Apr 2022
Liang Guo
City University of Hong Kong
Downloads 122 (502,187)
Citation 1

Abstract:

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lockdown, quarantine, COVID-19, pandemic, public health, social distancing

The Credibility of Communication in a Pandemic

Number of pages: 49 Posted: 11 Apr 2022 Last Revised: 07 Sep 2022
Liang Guo
City University of Hong Kong
Downloads 109 (547,982)

Abstract:

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cheap talk, communication, COVID-19, pandemic, public health, social distancing

8.
Downloads 227 (291,269)
Citation 28

Consumer Deliberation and Product Line Design

Marketing Science, Forthcoming
Number of pages: 27 Posted: 09 Jul 2012
Liang Guo and Juanjuan Zhang
City University of Hong Kong and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 227 (289,674)
Citation 28

Abstract:

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consumer deliberation, product line design, price discrimination, information acquisition, agency theory, preference construction

Consumer Deliberation and Product Line Design

Marketing Science, Vol. 31, No. 6, 2012; pp. 995-1007; DOI: 10.1287/mksc.1120.0736
Posted: 30 Jan 2013
Liang Guo and Juanjuan Zhang
City University of Hong Kong and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Abstract:

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consumer deliberation, product line design, price discrimination, information acquisition, agency theory, preference construction

9.

Contextual Deliberation and Preference Construction

Number of pages: 33 Posted: 09 Oct 2015
Liang Guo
City University of Hong Kong
Downloads 225 (293,789)
Citation 1

Abstract:

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choice overload; compromise effect; context-dependent preference; context effect; deliberation; preference construction

10.

The Benefits of Downstream Information Acquisition

Number of pages: 30 Posted: 08 Jun 2007
Liang Guo
City University of Hong Kong
Downloads 211 (312,406)
Citation 6

Abstract:

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Disclosure, distribution channel, information acquisition, voluntary information sharing

11.

Optimal Contracts for Time-Inconsistent Consumers with Heterogeneous Beliefs

Management Science, forthcoming
Number of pages: 36 Posted: 30 Jun 2022 Last Revised: 26 Apr 2024
Buqu Gao and Liang Guo
Hunan University and City University of Hong Kong
Downloads 187 (349,603)
Citation 2

Abstract:

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time inconsistency, sophistication, naivete, screening, price discrimination

12.

Bargaining Timing and Price Transparency in Supply Chains

Number of pages: 47 Posted: 09 Feb 2022 Last Revised: 15 Jan 2025
Liang Guo
City University of Hong Kong
Downloads 177 (367,282)

Abstract:

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bargaining timing, price negotiation, supply chain, transparency

13.

Overage Charge or Loyalty Discount: When Should Consumptions be Penalized or Rewarded?

Marketing Science, Forthcoming
Number of pages: 40 Posted: 28 Sep 2021 Last Revised: 27 Jun 2022
Liang Guo
City University of Hong Kong
Downloads 174 (372,935)

Abstract:

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multi-part tariff, loyalty discount, overage charge, late fee, penalty fee, reward program, screening

14.

Testing the Role of Contextual Deliberation in the Compromise Effect

Management Science, forthcoming
Number of pages: 50 Posted: 28 Sep 2021
Liang Guo
City University of Hong Kong
Downloads 160 (401,325)
Citation 2

Abstract:

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compromise effect; context effects; contextual deliberation; preference construction

15.

Dual Channel Distribution: The Case for Cost Information Asymmetry

Number of pages: 46 Posted: 07 Nov 2020
Long Gao, Liang Guo and Adem Orsdemir
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management, City University of Hong Kong and UC Riverside School of Business, A. Gary Anderson Graduate School of Management (AGSM).
Downloads 156 (410,044)

Abstract:

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dual channel, strategic uncertainty, information asymmetry, signaling

16.

Recovering the Anchoring of Economic Valuations

Number of pages: 41 Posted: 18 Nov 2021
Liang Guo
City University of Hong Kong
Downloads 148 (562,051)

Abstract:

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anchoring effect, deliberation, preference construction, valuation, replication

17.

'We Are the World': When More Equality Improves Efficiency and Anti-Pandemic Consumptions Are Intervened

Marketing Science, Forthcoming
Number of pages: 39 Posted: 11 Oct 2021 Last Revised: 13 Dec 2023
Liang Guo and Wendy (Xun) Xu
City University of Hong Kong and Hong Kong University of Science and Technology
Downloads 133 (466,929)
Citation 1

Abstract:

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COVID-19, efficiency, equality, externality, impure public goods, intervention policy, pandemic, public health

18.

Anticipatory Consumptions

Management Science, Forthcoming
Number of pages: 35 Posted: 25 Apr 2019
Liang Guo
City University of Hong Kong
Downloads 132 (469,739)

Abstract:

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anticipation, emotions, negative devaluing, time inconsistency, time preference

19.

Supplementary Appendix for: Digital Content Provision and Optimal Copyright Protection

Number of pages: 3 Posted: 16 Sep 2014
Liang Guo and Xiangyi Meng
City University of Hong Kong and Independent
Downloads 127 (484,376)
Citation 2

Abstract:

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20.

Gathering Information before Negotiation

Management Science, Forthcoming
Number of pages: 38 Posted: 28 Sep 2021 Last Revised: 24 Feb 2022
Liang Guo
City University of Hong Kong
Downloads 121 (502,877)
Citation 5

Abstract:

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bargaining; information acquisition; price negotiation; platform management

21.

Unifying Procedure-Dependent Preference Reversals: Theory and Experiments

Management Science, forthcoming
Number of pages: 43 Posted: 18 Nov 2021 Last Revised: 10 Jul 2023
Liang Guo
City University of Hong Kong
Downloads 111 (536,855)

Abstract:

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deliberation, evaluation mode, evaluation scale, preference reversal, procedure invariance, prominence effect, joint evaluation

22.

Strategic Communication before Price Haggling: A Tale of Two Orientations

Marketing Science, Forthcoming
Number of pages: 37 Posted: 28 Sep 2021 Last Revised: 24 Feb 2022
Liang Guo
City University of Hong Kong
Downloads 98 (587,339)
Citation 1

Abstract:

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bargaining; cheap talk; information acquisition; MSRP; negotiation; reference price; strategic communication

23.

Smart Contracts in Supply Chains

Number of pages: 47 Posted: 04 Mar 2025
Liang Guo
City University of Hong Kong
Downloads 74 (695,623)

Abstract:

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bargaining, blockchain, channel, price negotiation, smart contract, supply chain

24.

The Mnemonomics of Contractual Screening

Management Science, forthcoming
Number of pages: 36 Posted: 28 Sep 2021 Last Revised: 27 Jun 2022
Liang Guo
City University of Hong Kong
Downloads 65 (746,479)

Abstract:

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bounded rationality, behavioral economics, contract choice, memory, screening

25.

Partial Unravelling and Strategic Contract Timing

Management Science, forthcoming
Number of pages: 37 Posted: 28 Sep 2021
Liang Guo
City University of Hong Kong
Downloads 62 (765,256)
Citation 1

Abstract:

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contract timing, renegotiation, disclosure, unraveling, incomplete contract

26.

Capacity Sharing between Competitors

Management Science, 64 (8), 3554-3573, 2018
Posted: 18 Nov 2021
Liang Guo and Xiaole Wu
City University of Hong Kong and Fudan University - School of Management

Abstract:

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capacity sharing; contracting timing; co-opetition; subcontracting; transshipment

27.

Quality Disclosure Formats in a Distribution Channel

Management Science, 55 (9), 1513-1526, 2009
Posted: 18 Nov 2021
Liang Guo
City University of Hong Kong

Abstract:

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communication; disclosure; disclosure format; distribution channel; quality

28.

Service Cancellation and Competitive Refund Policy

Marketing Science, 28 (5), 901-917, 2009
Posted: 18 Nov 2021
Liang Guo
City University of Hong Kong

Abstract:

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advance selling; cancellations; capacity constraint; competition; contingent contracts; refunds; reservations; services; uncertainty; yield management

29.

Consumer Deliberation and Quality Signaling

Quantitative Marketing and Economics, 14 (3), 233-269, 2016
Posted: 18 Nov 2021
Liang Guo and Yue Wu
City University of Hong Kong and University of Pittsburgh - Katz Graduate School of Business

Abstract:

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deliberation; signaling; dissipative advertising

30.

Capturing Consumption Flexibility in Assortment Choice from Scanner Panel Data

Management Science, 56 (10), 1815-1832, 2010
Posted: 18 Nov 2021
Liang Guo
City University of Hong Kong

Abstract:

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assortment; choice model; consumption flexibility; marketing; multiple choice; state dependence; utility uncertainty; variety seeking

31.

Upstream Exploitation and Strategic Disclosure

Marketing Science, 39 (5), 923-938, 2020
Posted: 28 Sep 2021
Liang Guo
City University of Hong Kong

Abstract:

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channel conflict; communication; disclosure; distribution channel; unravelling

32.

Endogenous Evaluation and Sequential Search

Marketing Science, 40 (3), 413-427, 2021
Posted: 28 Sep 2021
Liang Guo
City University of Hong Kong

Abstract:

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search; evaluation; information acquisition; pricing; monopolistic competition

33.

Contextual Deliberation and the Choice-Valuation Preference Reversals

Journal of Economic Theory, 195 (July), 105285, 2021
Posted: 28 Sep 2021
Liang Guo
City University of Hong Kong

Abstract:

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choice, deliberation, preference reversal, procedure invariance, valuation

34.

Pre-purchase Information Acquisition and Credible Advertising

Management Science, 67 (3), 1696-1717, 2021
Posted: 28 Sep 2021
P. M. Gardete and Liang Guo
affiliation not provided to SSRN and City University of Hong Kong

Abstract:

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advertising, cheap talk, information acquisition, pricing, strategic communication

35.

Multilateral Bargaining and Downstream Competition

Marketing Science, Vol. 32, No. 3, 2013; pp. 411-430; DOI: 10.1287/mksc.2013.0766
Posted: 13 Nov 2013
Liang Guo and Ganesh Iyer
City University of Hong Kong and University of California, Berkeley - Marketing Group

Abstract:

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multilateral bargaining, bargaining timing, bargaining externality, vertical relationships, retail competition

36.

Strategic Information Sharing in Competing Supply Chains

Posted: 28 Nov 2011
Liang Guo, Tian Li and Hongtao Zhang
City University of Hong Kong, Hong Kong University of Science & Technology (HKUST) and Hong Kong University of Science & Technology (HKUST) - Department of Information & Systems Management

Abstract:

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competition, disclosure, supply chain, strategic information sharing, channel

37.

Consumer Stockpiling and Price Competition in Differentiated Markets

Journal of Economics and Management Strategy, Forthcoming
Posted: 16 Apr 2007
Liang Guo and J. Miguel Villas-Boas
City University of Hong Kong and University of California, Berkeley

Abstract:

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consumer stockpiling, differentiation, inventory, price competition

38.

Consumption Flexibility, Product Configuration, and Market Competition

Marketing Science, Vol. 25, No. 2, pp. 116-130, March-April, 2006
Posted: 16 Apr 2007
Liang Guo
City University of Hong Kong

Abstract:

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consumption flexibility, horizontal differentiation, market expansion, positioning, preference uncertainty, price competition, product line extension