Liang Guo

Chinese University of Hong Kong

Professor

CUHK Business School

CUHK

Hong Kong

China

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 39,891

SSRN RANKINGS

Top 39,891

in Total Papers Downloads

1,248

SSRN CITATIONS
Rank 16,635

SSRN RANKINGS

Top 16,635

in Total Papers Citations

35

CROSSREF CITATIONS

26

Scholarly Papers (13)

1.

Voluntary Quality Disclosure and Market Interaction

Number of pages: 28 Posted: 04 Mar 2008
Liang Guo and Ying Zhao
Chinese University of Hong Kong and affiliation not provided to SSRN
Downloads 265 (128,948)
Citation 10

Abstract:

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communication, competition, disclosure, information transmission, quality

2.

Inequity Aversion and Fair Selling

Number of pages: 31 Posted: 11 May 2013
Liang Guo
Chinese University of Hong Kong
Downloads 237 (144,215)
Citation 2

Abstract:

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behavioral economics, distributional fairness, inequity aversion, reference price, pricing

3.

Information Acquisition and Sharing in a Vertical Relationship

Number of pages: 41 Posted: 28 Aug 2008 Last Revised: 29 Aug 2008
Liang Guo and Ganesh Iyer
Chinese University of Hong Kong and University of California, Berkeley - Marketing Group
Downloads 169 (196,710)
Citation 7

Abstract:

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channel, information acquisition, information disclosure, information sharing, sequential acquisition, vertical relationship

4.

Contextual Deliberation and Preference Construction

Number of pages: 33 Posted: 09 Oct 2015
Liang Guo
Chinese University of Hong Kong
Downloads 166 (199,746)
Citation 1

Abstract:

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choice overload; compromise effect; context-dependent preference; context effect; deliberation; preference construction

Consumer Deliberation and Product Line Design

Marketing Science, Forthcoming
Number of pages: 27 Posted: 09 Jul 2012
Liang Guo and Juanjuan Zhang
Chinese University of Hong Kong and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 155 (213,213)
Citation 6

Abstract:

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consumer deliberation, product line design, price discrimination, information acquisition, agency theory, preference construction

Consumer Deliberation and Product Line Design

Marketing Science, Vol. 31, No. 6, 2012; pp. 995-1007; DOI: 10.1287/mksc.1120.0736
Posted: 30 Jan 2013
Liang Guo and Juanjuan Zhang
Chinese University of Hong Kong and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Abstract:

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consumer deliberation, product line design, price discrimination, information acquisition, agency theory, preference construction

6.

The Benefits of Downstream Information Acquisition

Number of pages: 30 Posted: 08 Jun 2007
Liang Guo
Chinese University of Hong Kong
Downloads 124 (252,665)
Citation 5

Abstract:

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Disclosure, distribution channel, information acquisition, voluntary information sharing

7.

Supplementary Appendix for: Digital Content Provision and Optimal Copyright Protection

Number of pages: 3 Posted: 16 Sep 2014
Liang Guo and Xiangyi Meng
Chinese University of Hong Kong and Independent
Downloads 64 (382,240)
Citation 2

Abstract:

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8.

Anticipatory Consumptions

Management Science, Forthcoming
Number of pages: 35 Posted: 25 Apr 2019
Liang Guo
Chinese University of Hong Kong
Downloads 54 (415,153)

Abstract:

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anticipation, emotions, negative devaluing, time inconsistency, time preference

Consumer Stockpiling and Price Competition in Differentiated Markets

Journal of Economics & Management Strategy, Vol. 16, Issue 4, pp. 827-858, Winter 2007
Number of pages: 32 Posted: 05 Nov 2007
Liang Guo and J. Miguel Villas-Boas
Chinese University of Hong Kong and affiliation not provided to SSRN
Downloads 11 (664,096)
Citation 1
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Abstract:

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Consumer Stockpiling and Price Competition in Differentiated Markets

Journal of Economics and Management Strategy, Forthcoming
Posted: 16 Apr 2007
Liang Guo and J. Miguel Villas-Boas
Chinese University of Hong Kong and University of California, Berkeley

Abstract:

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consumer stockpiling, differentiation, inventory, price competition

10.

Dual Channel Distribution: The Case for Cost Information Asymmetry

Number of pages: 46
Long Gao, Liang Guo and Adem Orsdemir
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management, Chinese University of Hong Kong and University of California, Riverside (UCR) - UCR School of Business Administration (SoBA)
Downloads 3

Abstract:

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dual channel, strategic uncertainty, information asymmetry, signaling

11.

Multilateral Bargaining and Downstream Competition

Marketing Science, Vol. 32, No. 3, 2013; pp. 411-430; DOI: 10.1287/mksc.2013.0766
Posted: 13 Nov 2013
Liang Guo and Ganesh Iyer
Chinese University of Hong Kong and University of California, Berkeley - Marketing Group

Abstract:

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multilateral bargaining, bargaining timing, bargaining externality, vertical relationships, retail competition

12.

Strategic Information Sharing in Competing Supply Chains

Posted: 28 Nov 2011
Liang Guo, Tian Li and Hongtao Zhang
Chinese University of Hong Kong, Hong Kong University of Science & Technology (HKUST) and Hong Kong University of Science & Technology (HKUST) - Department of Information & Systems Management

Abstract:

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competition, disclosure, supply chain, strategic information sharing, channel

13.

Consumption Flexibility, Product Configuration, and Market Competition

Marketing Science, Vol. 25, No. 2, pp. 116-130, March-April, 2006
Posted: 16 Apr 2007
Liang Guo
Chinese University of Hong Kong

Abstract:

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consumption flexibility, horizontal differentiation, market expansion, positioning, preference uncertainty, price competition, product line extension