Liang Guo

Chinese University of Hong Kong

Professor

CUHK Business School

CUHK

Hong Kong

China

SCHOLARLY PAPERS

33

DOWNLOADS
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Top 39,201

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1,595

SSRN CITATIONS
Rank 14,911

SSRN RANKINGS

Top 14,911

in Total Papers Citations

51

CROSSREF CITATIONS

26

Scholarly Papers (33)

1.

Voluntary Quality Disclosure and Market Interaction

Number of pages: 28 Posted: 04 Mar 2008
Liang Guo and Ying Zhao
Chinese University of Hong Kong and affiliation not provided to SSRN
Downloads 274 (145,296)
Citation 15

Abstract:

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communication, competition, disclosure, information transmission, quality

2.

Inequity Aversion and Fair Selling

Number of pages: 31 Posted: 11 May 2013
Liang Guo
Chinese University of Hong Kong
Downloads 249 (159,964)
Citation 4

Abstract:

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behavioral economics, distributional fairness, inequity aversion, reference price, pricing

3.

Information Acquisition and Sharing in a Vertical Relationship

Number of pages: 41 Posted: 28 Aug 2008 Last Revised: 29 Aug 2008
Liang Guo and Ganesh Iyer
Chinese University of Hong Kong and University of California, Berkeley - Marketing Group
Downloads 182 (214,021)
Citation 9

Abstract:

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channel, information acquisition, information disclosure, information sharing, sequential acquisition, vertical relationship

4.

Contextual Deliberation and Preference Construction

Number of pages: 33 Posted: 09 Oct 2015
Liang Guo
Chinese University of Hong Kong
Downloads 176 (220,294)
Citation 1

Abstract:

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choice overload; compromise effect; context-dependent preference; context effect; deliberation; preference construction

5.
Downloads 165 (232,751)
Citation 10

Consumer Deliberation and Product Line Design

Marketing Science, Forthcoming
Number of pages: 27 Posted: 09 Jul 2012
Liang Guo and Juanjuan Zhang
Chinese University of Hong Kong and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 165 (233,049)
Citation 10

Abstract:

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consumer deliberation, product line design, price discrimination, information acquisition, agency theory, preference construction

Consumer Deliberation and Product Line Design

Marketing Science, Vol. 31, No. 6, 2012; pp. 995-1007; DOI: 10.1287/mksc.1120.0736
Posted: 30 Jan 2013
Liang Guo and Juanjuan Zhang
Chinese University of Hong Kong and Massachusetts Institute of Technology (MIT) - Sloan School of Management

Abstract:

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consumer deliberation, product line design, price discrimination, information acquisition, agency theory, preference construction

6.

The Benefits of Downstream Information Acquisition

Number of pages: 30 Posted: 08 Jun 2007
Liang Guo
Chinese University of Hong Kong
Downloads 135 (273,933)
Citation 6

Abstract:

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Disclosure, distribution channel, information acquisition, voluntary information sharing

7.

Anticipatory Consumptions

Management Science, Forthcoming
Number of pages: 35 Posted: 25 Apr 2019
Liang Guo
Chinese University of Hong Kong
Downloads 79 (391,847)

Abstract:

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anticipation, emotions, negative devaluing, time inconsistency, time preference

8.

Supplementary Appendix for: Digital Content Provision and Optimal Copyright Protection

Number of pages: 3 Posted: 16 Sep 2014
Liang Guo and Xiangyi Meng
Chinese University of Hong Kong and Independent
Downloads 73 (409,659)
Citation 2

Abstract:

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9.

Testing the Role of Contextual Deliberation in the Compromise Effect

Management Science, forthcoming
Number of pages: 50 Posted: 28 Sep 2021
Liang Guo
Chinese University of Hong Kong
Downloads 52 (484,041)

Abstract:

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compromise effect; context effects; contextual deliberation; preference construction

10.

Dual Channel Distribution: The Case for Cost Information Asymmetry

Number of pages: 46 Posted: 07 Nov 2020
Long Gao, Liang Guo and Adem Orsdemir
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management, Chinese University of Hong Kong and UC Riverside School of Business, A. Gary Anderson Graduate School of Management (AGSM).
Downloads 47 (505,335)

Abstract:

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dual channel, strategic uncertainty, information asymmetry, signaling

11.

Gathering Information before Negotiation

Number of pages: 35 Posted: 28 Sep 2021
Liang Guo
Chinese University of Hong Kong
Downloads 38 (547,879)

Abstract:

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bargaining; information acquisition; price negotiation; platform management

12.

When More Equal Consumptions Improve Efficiency: Optimal Intervention Policies for Anti-Pandemic Resources

Number of pages: 22 Posted: 11 Oct 2021
Liang Guo and Xun Xu
Chinese University of Hong Kong and The Chinese University of Hong Kong (CUHK)
Downloads 22 (644,139)

Abstract:

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COVID-19, efficiency, equality, externality, impure public goods, intervention policy, pandemic

13.

Strategic Communication before Price Haggling: A Tale of Two Orientations

Number of pages: 35 Posted: 28 Sep 2021
Liang Guo
Chinese University of Hong Kong
Downloads 22 (644,139)

Abstract:

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bargaining; cheap talk; information acquisition; MSRP; negotiation; reference price; strategic communication

14.

Recovering the Anchoring of Economic Valuations

Number of pages: 41 Posted: 18 Nov 2021
Liang Guo
Chinese University of Hong Kong
Downloads 19 (665,496)

Abstract:

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anchoring effect, deliberation, preference construction, valuation, replication

15.

Overage Charge or Loyalty Discount: When Should Consumptions be Penalized or Rewarded?

Number of pages: 35 Posted: 28 Sep 2021
Liang Guo
Chinese University of Hong Kong
Downloads 14 (702,844)

Abstract:

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multi-part tariff, loyalty discount, overage charge, penalty fee, screening

16.

Unifying Procedure-Dependent Preference Reversals: Theory and Experiments

Number of pages: 40 Posted: 18 Nov 2021
Liang Guo
Chinese University of Hong Kong
Downloads 13 (710,803)

Abstract:

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deliberation, evaluation mode, evaluation scale, preference reversal, procedure invariance, prominence effect

17.

The Mnemonomics of Contractual Screening

Number of pages: 35 Posted: 28 Sep 2021
Liang Guo
Chinese University of Hong Kong
Downloads 12 (718,782)

Abstract:

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bounded rationality, behavioral economics, contract choice, memory, screening

Consumer Stockpiling and Price Competition in Differentiated Markets

Journal of Economics & Management Strategy, Vol. 16, Issue 4, pp. 827-858, Winter 2007
Number of pages: 32 Posted: 05 Nov 2007
Liang Guo and J. Miguel Villas-Boas
Chinese University of Hong Kong and affiliation not provided to SSRN
Downloads 11 (754,791)
Citation 1
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Abstract:

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Consumer Stockpiling and Price Competition in Differentiated Markets

Journal of Economics and Management Strategy, Forthcoming
Posted: 16 Apr 2007
Liang Guo and J. Miguel Villas-Boas
Chinese University of Hong Kong and University of California, Berkeley

Abstract:

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consumer stockpiling, differentiation, inventory, price competition

19.

Partial Unravelling and Strategic Contract Timing

Management Science, forthcoming
Number of pages: 37 Posted: 28 Sep 2021
Liang Guo
Chinese University of Hong Kong
Downloads 8 (750,677)

Abstract:

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contract timing, renegotiation, disclosure, unraveling, incomplete contract

20.

The Voice of Customers in Customization

Number of pages: 31
Liang Guo
Chinese University of Hong Kong
Downloads 2

Abstract:

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customization, personalization, product design, cheap talk, signaling, bargaining, strategic communication

21.

Bargaining Timing and Price Transparency in Supply Chains

Number of pages: 29
Liang Guo
Chinese University of Hong Kong
Downloads 2

Abstract:

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bargaining timing, price negotiation, supply chain, transparency

22.

Capacity Sharing between Competitors

Management Science, 64 (8), 3554-3573, 2018
Posted: 18 Nov 2021
Liang Guo and Xiaole Wu
Chinese University of Hong Kong and Fudan University - School of Management

Abstract:

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capacity sharing; contracting timing; co-opetition; subcontracting; transshipment

23.

Quality Disclosure Formats in a Distribution Channel

Management Science, 55 (9), 1513-1526, 2009
Posted: 18 Nov 2021
Liang Guo
Chinese University of Hong Kong

Abstract:

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communication; disclosure; disclosure format; distribution channel; quality

24.

Service Cancellation and Competitive Refund Policy

Marketing Science, 28 (5), 901-917, 2009
Posted: 18 Nov 2021
Liang Guo
Chinese University of Hong Kong

Abstract:

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advance selling; cancellations; capacity constraint; competition; contingent contracts; refunds; reservations; services; uncertainty; yield management

25.

Consumer Deliberation and Quality Signaling

Quantitative Marketing and Economics, 14 (3), 233-269, 2016
Posted: 18 Nov 2021
Liang Guo and Yue Wu
Chinese University of Hong Kong and University of Pittsburgh - Katz Graduate School of Business

Abstract:

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deliberation; signaling; dissipative advertising

26.

Capturing Consumption Flexibility in Assortment Choice from Scanner Panel Data

Management Science, 56 (10), 1815-1832, 2010
Posted: 18 Nov 2021
Liang Guo
Chinese University of Hong Kong

Abstract:

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assortment; choice model; consumption flexibility; marketing; multiple choice; state dependence; utility uncertainty; variety seeking

27.

Upstream Exploitation and Strategic Disclosure

Marketing Science, 39 (5), 923-938, 2020
Posted: 28 Sep 2021
Liang Guo
Chinese University of Hong Kong

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channel conflict; communication; disclosure; distribution channel; unravelling

28.

Endogenous Evaluation and Sequential Search

Marketing Science, 40 (3), 413-427, 2021
Posted: 28 Sep 2021
Liang Guo
Chinese University of Hong Kong

Abstract:

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search; evaluation; information acquisition; pricing; monopolistic competition

29.

Contextual Deliberation and the Choice-Valuation Preference Reversals

Journal of Economic Theory, 195 (July), 105285, 2021
Posted: 28 Sep 2021
Liang Guo
Chinese University of Hong Kong

Abstract:

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choice, deliberation, preference reversal, procedure invariance, valuation

30.

Pre-purchase Information Acquisition and Credible Advertising

Management Science, 67 (3), 1696-1717, 2021
Posted: 28 Sep 2021
P. M. Gardete and Liang Guo
affiliation not provided to SSRN and Chinese University of Hong Kong

Abstract:

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advertising, cheap talk, information acquisition, pricing, strategic communication

31.

Multilateral Bargaining and Downstream Competition

Marketing Science, Vol. 32, No. 3, 2013; pp. 411-430; DOI: 10.1287/mksc.2013.0766
Posted: 13 Nov 2013
Liang Guo and Ganesh Iyer
Chinese University of Hong Kong and University of California, Berkeley - Marketing Group

Abstract:

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multilateral bargaining, bargaining timing, bargaining externality, vertical relationships, retail competition

32.

Strategic Information Sharing in Competing Supply Chains

Posted: 28 Nov 2011
Liang Guo, Tian Li and Hongtao Zhang
Chinese University of Hong Kong, Hong Kong University of Science & Technology (HKUST) and Hong Kong University of Science & Technology (HKUST) - Department of Information & Systems Management

Abstract:

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competition, disclosure, supply chain, strategic information sharing, channel

33.

Consumption Flexibility, Product Configuration, and Market Competition

Marketing Science, Vol. 25, No. 2, pp. 116-130, March-April, 2006
Posted: 16 Apr 2007
Liang Guo
Chinese University of Hong Kong

Abstract:

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consumption flexibility, horizontal differentiation, market expansion, positioning, preference uncertainty, price competition, product line extension