Ganesh Iyer

University of California, Berkeley - Marketing Group

Haas School of Business

Berkeley, CA 94720

United States

  • University of California, Berkeley - Marketing Group

SCHOLARLY PAPERS

19

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TOTAL CITATIONS
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Top 13,161

in Total Papers Citations

84

Scholarly Papers (19)

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1.

Information and Inventory in Distribution Channels

Number of pages: 39 Posted: 04 May 2006
Ganesh Iyer, Chakravarthi Narasimhan and Rakesh Niraj
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Case Western Reserve University - Department of Marketing and Policy Studies
Downloads 448 (138,548)
Citation 9

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information, inventory, supply chain, channels

2.

Competing for Attention in Social Communication Markets

Number of pages: 37 Posted: 10 Sep 2013 Last Revised: 26 Feb 2015
Ganesh Iyer and Zsolt Katona
University of California, Berkeley - Marketing Group and University of California, Berkeley - Haas School of Business
Downloads 445 (139,667)
Citation 7

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Social Networks, Social Communication, Participation Inequality

3.

Planned versus Actual Betting in Sequential Gambles

Journal of Marketing Research, Vol. 46, pp. 372-383, June 2009
Number of pages: 46 Posted: 17 Apr 2007 Last Revised: 15 Jun 2009
Eduardo B. Andrade and Ganesh Iyer
Imperial College Business School and University of California, Berkeley - Marketing Group
Downloads 442 (140,759)
Citation 13

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emotions, feelings, empathy gap, gambling, risk taking, reference point

4.

Pushing Notifications as Dynamic Information Design

Marketing Science (in print)
Number of pages: 56 Posted: 26 May 2020 Last Revised: 23 Apr 2021
Ganesh Iyer and Zemin (Zachary) Zhong
University of California, Berkeley - Marketing Group and University of Toronto, Rotman School of Management
Downloads 432 (144,502)
Citation 5

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Information Design, Dynamic Persuasion, Push Notifications, Realized Uncertainty

5.

Referral Infomediaries and Retail Competition

Review of Marketing Science WP No. 2001834
Number of pages: 31 Posted: 07 May 2002
Yuxin Chen, Ganesh Iyer and Paddy Padmanabhan
New York University (NYU) - Department of Marketing, University of California, Berkeley - Marketing Group and INSEAD
Downloads 366 (174,243)
Citation 6

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Referral Services, Infomediaries, Internet, Price Discrimination, Retail Competition

6.

Internet Shopping Agents: Virtual Co-Location and Competition

Review of Mraketing Science WP No. 527
Number of pages: 39 Posted: 05 May 2002
Ganesh Iyer and Amit Pazgal
University of California, Berkeley - Marketing Group and Rice University
Downloads 343 (187,185)
Citation 18

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7.

Competitive Algorithmic Targeting and Model Selection

Number of pages: 23 Posted: 21 Sep 2022
Ganesh Iyer and T. Tony Ke
University of California, Berkeley - Marketing Group and The Chinese University of Hong Kong (CUHK)
Downloads 266 (244,739)

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targeting, algorithmic competition, model flexibility, algorithmic bias, data analytics, model selection, supervised learning

8.

Information Acquisition and Sharing in a Vertical Relationship

Number of pages: 41 Posted: 28 Aug 2008 Last Revised: 29 Aug 2008
Liang Guo and Ganesh Iyer
City University of Hong Kong and University of California, Berkeley - Marketing Group
Downloads 241 (270,185)
Citation 9

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channel, information acquisition, information disclosure, information sharing, sequential acquisition, vertical relationship

9.

Persuasion Contest: Disclosing Own and Rival Information

Johns Hopkins Carey Business School Research Paper No. 21-05
Number of pages: 55 Posted: 27 Jan 2021 Last Revised: 12 Jun 2021
Ganesh Iyer and Shubhranshu Singh
University of California, Berkeley - Marketing Group and Johns Hopkins University - Carey Business School
Downloads 148 (420,611)
Citation 5

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Persuasion, Information disclosure, Advertising, Competition, Negative communication

10.

Recommendations with Feedback

Number of pages: 33 Posted: 26 Mar 2019
Ganesh Iyer and Gustavo Manso
University of California, Berkeley - Marketing Group and University of California, Berkeley - Haas School of Business
Downloads 128 (472,440)

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Recommendation, Feedback, Coordination

11.

SMS Training and Micro-Entrepreneurship Performance

Number of pages: 16 Posted: 06 May 2022
William Fuchs, Ganesh Iyer and Przemyslaw Jeziorski
University of Texas at Austin - Department of Finance, University of California, Berkeley - Marketing Group and University of California, Berkeley - Haas School of Business
Downloads 126 (478,361)

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business training, digitization, financial resilience, covid-19

12.

Research Opportunities in Emerging Markets: An Inter-Disciplinary Perspective from Marketing, Economics, and Psychology

Cust. Need. and Solut. (2015) 2:264-276
Number of pages: 13 Posted: 23 Mar 2016
Matthew Shum, K. Sudhir, Joseph R. Priester, Daniel Keniston, Andrew D. Foster, Ginger Zhe Jin, David Atkin, Ganesh Iyer, Yi Qian, Ahmed Mushfiq Mobarak, Wendy Wood, Shinobu Kitayama and Ishani Tewari
California Institute of Technology (Caltech), Yale School of Management, University of Southern California - Marshall School of Business, Yale University, Brown University - Department of Economics, University of Maryland - Department of Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, University of California, Berkeley - Marketing Group, Northwestern University - Kellogg School of Management, Yale School of Management, University of Southern California, University of Michigan at Ann Arbor and Yale School of Management
Downloads 121 (493,726)
Citation 1

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13.

Polarization in Group Interactions

Number of pages: 47 Posted: 20 Oct 2018
Ganesh Iyer and Hema Yoganarasimhan
University of California, Berkeley - Marketing Group and University of Washington
Downloads 109 (534,045)

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group decision, polarization, social choice

14.

Multimarket Value Creation and Competition

Number of pages: 47 Posted: 16 Dec 2018
Qiang Fu and Ganesh Iyer
National University of Singapore (NUS) and University of California, Berkeley - Marketing Group
Downloads 83 (639,146)
Citation 1

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15.

Experiments on Strategic Choice and Markets

Marketing Letters, 19, (3-4), 417-429, 2008, Robert H. Smith School Research Paper No. RHS 2552156
Number of pages: 13 Posted: 21 Jan 2015
Wilfred Amaldoss, Teck Ho, Aradhna Krishna, Kay-Yut Chen, Preyas S. Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea and Joydeep Srivastava
Duke University - Fuqua School of Business, University of California, Berkeley - Haas School of Business, University of Michigan, Stephen M. Ross School of Business, University of Texas at Arlington, Duke University - Fuqua School of Business, University of California, Berkeley - Marketing Group, University of Texas at Dallas, University of Houston - C.T. Bauer College of Business, University of California, Berkeley - Economic Analysis & Policy Group, University of California, Santa Cruz and University of Maryland - Robert H. Smith School of Business
Downloads 71 (697,906)

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16.

Voluntary Product Safety Certification

Iyer G, Singh S (2018) Voluntary product safety certification. Management Sci. 64(2):695–714.
Number of pages: 45 Posted: 13 Oct 2020
Ganesh Iyer and Shubhranshu Singh
University of California, Berkeley - Marketing Group and Johns Hopkins University - Carey Business School
Downloads 58 (775,045)
Citation 10

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product policy, industrial organization, firm strategy, microeconomic behavior

17.

Sunk Cost Effect, Self-control, and Contract Design

Posted: 09 Aug 2021 Last Revised: 04 Aug 2023
Xing Zhang, Ganesh Iyer, Xiaoyan Xu and Juin-Kuan Chong
Sungkyunkwan University, University of California, Berkeley - Marketing Group, Southwestern University of Finance and Economics (SWUFE) and National University of Singapore (NUS) - NUS Business School

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Sunk cost effect, Self-control, Pricing, Contract design, Behavioral economics

18.

Multilateral Bargaining and Downstream Competition

Marketing Science, Vol. 32, No. 3, 2013; pp. 411-430; DOI: 10.1287/mksc.2013.0766
Posted: 13 Nov 2013
Liang Guo and Ganesh Iyer
City University of Hong Kong and University of California, Berkeley - Marketing Group

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multilateral bargaining, bargaining timing, bargaining externality, vertical relationships, retail competition

19.

Competition in Consumer Shopping Experience

Marketing Science, Vol. 31, No. 6, pp. 913-933, 2012, DOI: 10.1287/mksc.1120.0734
Posted: 29 Jan 2013
Ganesh Iyer and Dmitri Kuksov
University of California, Berkeley - Marketing Group and University of Texas at Dallas - Naveen Jindal School of Management

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shopping experience, retail competition, search costs, price advertising, store atmospherics, game theory