Yuxin Chen

New York University (NYU) - Department of Marketing

Assistant Professor of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

    • Email
    • Tel: 212-995-0511
    • Fax: 212-995-4006
SCHOLARLY PAPERS

12

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SSRN CITATIONS
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SSRN RANKINGS

Top 18,158

in Total Papers Citations

46

CROSSREF CITATIONS

10

Scholarly Papers (12)

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1.

When Shopbots Meet Emails: Implications for Price Competition on the Internet

Yale SOM Working Paper No. MK-10; Review of Marketing Science Working Paper No. 20021139
Number of pages: 36 Posted: 20 Nov 2001
Yuxin Chen and K. Sudhir
New York University (NYU) - Department of Marketing and Yale School of Management
Downloads 590 (52,507)
Citation 4

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Internet Marketing, Search Costs, Shopbots, Targeted Marketing, Permission Marketing, Email Marketing

2.

Sequential Search with Refinement: Model and Application with Click-Stream Data

Management Science, 63(12), pp. 4345-4365, 2017
Number of pages: 68 Posted: 16 Aug 2012 Last Revised: 28 Feb 2018
Yuxin Chen and Song Yao
New York University (NYU) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 566 (55,355)
Citation 29

Abstract:

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consumer search, click-stream data analysis, electronic commerce, consumer behavior

3.

The Benefit of Uniform Price for Branded Variants

Marketing Science, 2013.
Number of pages: 37 Posted: 15 Jun 2009 Last Revised: 18 Apr 2013
Yuxin Chen and Tony Haitao Cui
New York University (NYU) - Department of Marketing and University of Minnesota - Twin Cities
Downloads 485 (66,982)
Citation 9

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pricing, peer-induced fairness, price fairness, behavioral economics

4.

Managing Customer Relationships: Should Managers Really Focus on the Long Term?

IESE Business School Working Paper No. 560
Number of pages: 37 Posted: 27 Feb 2005
Julian Villanueva, Pradeep Bhardwaj, Yuxin Chen and Sridhar Balasubramanian
Assistant Professor of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 474 (68,941)
Citation 3

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targeted pricing, customer equity, price discrimination, customer relationship marketing, customer acquistion, customer retention

5.

Referral Infomediaries and Retail Competition

Review of Marketing Science WP No. 2001834
Number of pages: 31 Posted: 07 May 2002
Yuxin Chen, Ganesh Iyer and Paddy Padmanabhan
New York University (NYU) - Department of Marketing, University of California, Berkeley - Marketing Group and INSEAD
Downloads 313 (111,485)
Citation 6

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Referral Services, Infomediaries, Internet, Price Discrimination, Retail Competition

6.

TV Channel Search and Commercial Breaks

Journal of Marketing Research, 54(5), pp. 671-686, 2017
Number of pages: 50 Posted: 01 Feb 2015 Last Revised: 28 Feb 2018
Song Yao, Wenbo Wang and Yuxin Chen
Washington University in St. Louis - John M. Olin Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 303 (115,470)
Citation 2

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Advertising, Television, Consumer Search, Natural Experiment, Demand Estimation

7.

The Impact of Sampling and Network Topology on the Estimation of Social Inter-Correlations

Number of pages: 29 Posted: 24 Dec 2008
Yuxin Chen and Xinlei Chen
New York University (NYU) - Department of Marketing and University of British Columbia (UBC) - Sauder School of Business
Downloads 242 (145,573)
Citation 2

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Social Network, Sampling, Network Topology, Spatial Model

8.

Competitive Mobile Targeting

Number of pages: 37 Posted: 09 Mar 2015
Yuxin Chen, Xinxin Li and Monic Sun
New York University (NYU) - Department of Marketing, University of Connecticut - Department of Operations & Information Management and Questrom School of Business, Boston University
Downloads 173 (198,519)
Citation 9

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Mobilen Targeting, Competitive Targeting, Pricing

9.

The Impact of Anticipated Regret on the Auction Seller's Optimal Reserve and Decision Making Task

Number of pages: 39 Posted: 14 Apr 2008 Last Revised: 14 May 2008
Eric Greenleaf and Yuxin Chen
New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 97 (308,614)
Citation 1

Abstract:

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auction, pricing, regret, Vickrey auction, decision making

10.

Ad Fraud Under the Vertical Contract Structure

Number of pages: 36 Posted: 13 Nov 2018 Last Revised: 01 Jul 2019
Yitian (Sky) Liang, Xinlei Chen, Yuxin Chen and Ping Xiao
Tsinghua University - School of Economics and Management, University of British Columbia (UBC) - Sauder School of Business, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN
Downloads 34 (510,398)
Citation 1

Abstract:

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ad fraud, advertising, media market, vertical contract

11.

A Theory of Combative Advertising

Marketing Science, Vol. 28, No. 1, pp. 1-19, 2009
Posted: 14 May 2009
Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju and Z. John Zhang
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

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advertising, persuasion, game theory, competitive strategy, prisoner's dilemma, preference shifts

12.

MCMC Methods for Fitting and Comparing Multinomial Response Models

OLIN-97-15
Posted: 14 Mar 1998
Siddhartha Chib, Edward Greenberg and Yuxin Chen
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis and New York University (NYU) - Department of Marketing

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