Yuxin Chen

New York University (NYU) - Department of Marketing

Assistant Professor of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

    • Email
    • Tel: 212-995-0511
    • Fax: 212-995-4006
SCHOLARLY PAPERS

12

DOWNLOADS
Rank 14,896

SSRN RANKINGS

Top 14,896

in Total Papers Downloads

3,166

CITATIONS
Rank 10,806

SSRN RANKINGS

Top 10,806

in Total Papers Citations

50

Scholarly Papers (12)

Actions:
Email selected abstracts
1.

When Shopbots Meet Emails: Implications for Price Competition on the Internet

Yale SOM Working Paper No. MK-10; Review of Marketing Science Working Paper No. 20021139
Number of pages: 36 Posted: 20 Nov 2001
Yuxin Chen and K. Sudhir
New York University (NYU) - Department of Marketing and Yale School of Management
Downloads 581 (45,192)
Citation 5

Abstract:

Loading...

Internet Marketing, Search Costs, Shopbots, Targeted Marketing, Permission Marketing, Email Marketing

2.

Sequential Search with Refinement: Model and Application with Click-Stream Data

Management Science, 63(12), pp. 4345-4365, 2017
Number of pages: 68 Posted: 16 Aug 2012 Last Revised: 28 Feb 2018
Yuxin Chen and Song Yao
New York University (NYU) - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 544 (49,115)
Citation 26

Abstract:

Loading...

consumer search, click-stream data analysis, electronic commerce, consumer behavior

3.

Managing Customer Relationships: Should Managers Really Focus on the Long Term?

IESE Business School Working Paper No. 560
Number of pages: 37 Posted: 27 Feb 2005
Julian Villanueva, Pradeep Bhardwaj, Yuxin Chen and Sridhar Balasubramanian
Assistant Professor of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 470 (59,127)

Abstract:

Loading...

targeted pricing, customer equity, price discrimination, customer relationship marketing, customer acquistion, customer retention

4.

The Benefit of Uniform Price for Branded Variants

Marketing Science, 2013.
Number of pages: 37 Posted: 15 Jun 2009 Last Revised: 18 Apr 2013
Yuxin Chen and Tony Haitao Cui
New York University (NYU) - Department of Marketing and University of Minnesota - Twin Cities
Downloads 467 (59,578)
Citation 15

Abstract:

Loading...

pricing, peer-induced fairness, price fairness, behavioral economics

5.

Referral Infomediaries and Retail Competition

Review of Marketing Science WP No. 2001834
Number of pages: 31 Posted: 07 May 2002
Yuxin Chen, Ganesh Iyer and Paddy Padmanabhan
New York University (NYU) - Department of Marketing, University of California, Berkeley - Marketing Group and INSEAD
Downloads 310 (96,107)
Citation 13

Abstract:

Loading...

Referral Services, Infomediaries, Internet, Price Discrimination, Retail Competition

6.

TV Channel Search and Commercial Breaks

Journal of Marketing Research, 54(5), pp. 671-686, 2017
Number of pages: 50 Posted: 01 Feb 2015 Last Revised: 28 Feb 2018
Song Yao, Wenbo Wang and Yuxin Chen
Washington University in St. Louis - John M. Olin Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 293 (102,140)
Citation 3

Abstract:

Loading...

Advertising, Television, Consumer Search, Natural Experiment, Demand Estimation

7.

The Impact of Sampling and Network Topology on the Estimation of Social Inter-Correlations

Number of pages: 29 Posted: 24 Dec 2008
Yuxin Chen and Xinlei Chen
New York University (NYU) - Department of Marketing and University of British Columbia (UBC) - Sauder School of Business
Downloads 236 (128,003)
Citation 8

Abstract:

Loading...

Social Network, Sampling, Network Topology, Spatial Model

8.

Competitive Mobile Targeting

Number of pages: 37 Posted: 09 Mar 2015
Yuxin Chen, Xinxin Li and Monic Sun
New York University (NYU) - Department of Marketing, University of Connecticut - Department of Operations & Information Management and Questrom School of Business, Boston University
Downloads 153 (190,003)
Citation 7

Abstract:

Loading...

Mobilen Targeting, Competitive Targeting, Pricing

9.

The Impact of Anticipated Regret on the Auction Seller's Optimal Reserve and Decision Making Task

Number of pages: 39 Posted: 14 Apr 2008 Last Revised: 14 May 2008
Eric Greenleaf and Yuxin Chen
New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 93 (274,679)

Abstract:

Loading...

auction, pricing, regret, Vickrey auction, decision making

10.

Ad Fraud Under the Vertical Contract Structure

Number of pages: 36 Posted: 13 Nov 2018 Last Revised: 01 Jul 2019
Yitian (Sky) Liang, Xinlei Chen, Yuxin Chen and Ping Xiao
Tsinghua University - School of Economics and Management, University of British Columbia (UBC) - Sauder School of Business, New York University (NYU) - Department of Marketing and Deakin University - Faculty of Business and Law
Downloads 19 (521,212)

Abstract:

Loading...

ad fraud, advertising, media market, vertical contract

11.

A Theory of Combative Advertising

Marketing Science, Vol. 28, No. 1, pp. 1-19, 2009
Posted: 14 May 2009
Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju and Z. John Zhang
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

Loading...

advertising, persuasion, game theory, competitive strategy, prisoner's dilemma, preference shifts

12.

MCMC Methods for Fitting and Comparing Multinomial Response Models

OLIN-97-15
Posted: 14 Mar 1998
Siddhartha Chib, Edward Greenberg and Yuxin Chen
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis and New York University (NYU) - Department of Marketing

Abstract:

Loading...