545 Student Services Building, #1900
2220 Piedmont Avenue
Berkeley, CA 94720
University of California, Berkeley - Haas School of Business
in Total Papers Downloads
in Total Papers Citations
Search Engine Optimization, Search Marketing, Online Advertising, Game Theory, Contests
search engine marketing, electronic commerce, marketing contests
Hyperlinks, Media Economics, Content Networks, Content Aggregators, Strategic Network Formation
Contextual Advertising, Targeting, Competition, Game Theory
communities, social networks, communication, information transmission, network closure
Consumer participation, product design, uncertainty
Social Networks, Social Communication, Participation Inequality
Consumer Psychology, Information Processing, Categorization, New Products, Hybrid Products, Experimental Design and Analysis, Network Analysis
Social Networks, Influencers, Competition
Agenda Setting, News Industry, Social Media
Social Media, Content Filtering, Ranking, Filter Bubble, Algorithmic Curation, Game Theory
online advertising, display advertising, targeting
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