New York, NY 10027
United States
Columbia University - Columbia Business School, Marketing
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multi-channel retailing, electronic commerce, distribution channel, cross-channel spillovers, agency model, retail competition, game theory
Customer-base analysis, probability models, Pareto/NBD, scalability, data aggregation, information loss
Customer-base analysis, Pareto/NBD, BG/NBD, customer attrition
E-commerce platforms; Advertising, Sponsored search; Third-party sellers; Asymmetric information; Product heterogeneity
user-generated content, opinion leaders, social networks, network growth, proportional hazard model, weighted exogenous sampling
Sponsored search advertising, organic search listings, consumer click behavior, keyword popularity
E-commerce platform, search advertising, retailing, asymmetric information
sponsored search advertising, search cost, vertical differentiation, bidding strategy, pay-per-impression, pay-per-click
customer lifetime value, Pareto/NBD
consumer purchase journey, ad wearout, consumer tracking, privacy regulations
platform, long-tail products, retailing, signaling, asymmetric information, pooling equilibrium
Multichannel Customer Behavior, Customer Service, Call Center, Empirical OM, Probability Modeling
Privacy, Online Advertising, Intrinsic and Instrumental Privacy Preferences, Perceived Privacy Violation
quality; demand uncertainty; newsvendor; responsive pricing; channel coordination; marketing and operations interface
private label strategy, retail competition, distribution channels, game theory
salesforce compensation, inventory, marketing-operations interface
fuelperks, PowerPump, retail promotions, nonlinear pricing, competition, game theory
sponsored search advertising, exclusive display, game theory, position auctions, two-dimensional auctions
Advertising channels, sponsored search, consumer purchase stages, game theory, auctions, poaching, bidding on trademark keywords
search advertising, cooperative advertising, game theory, category keyword, brand keyword
Salesforce compensation, yield uncertainty, demand censoring, double moral hazard, quota-bonus contract, early vs. late contracting
Unorganized and organized retailing, kirana shops, developing economies, multinational retailers, Salop model
quota-bonus contract, inventory, demand censoring, IFR distribution
advertising strategy, advertising content, loss aversion, quality reference, competition, game theory
comparative advertising, negative advertising, product positioning
Salesforce Compensation, Dynamic Incentives, Effort Gaming, “Hockey Stick,” Sales Push Out and Pull In
aid search advertising, position auctions, bidding costs, automatic bidding, game theory
e-commerce, online retail, delivery time, consumer choice, B2B
Salesforce compensation, dynamic incentives, risky actions, agent gaming.
Advertising, Antitrust, Digitalization, Inefficiencies, Markets
distribution channels, contracting, retailing formats, power retailer, department stores
channels of distribution, competition, revenue management, strategic consumer behavior, rational expectations
