S. Sajeesh

University of Nebraska - Lincoln

United States

SCHOLARLY PAPERS

6

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7

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Scholarly Papers (6)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 917 (24,008)

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one-to-one marketing, CRM, customization, choice

2.

A Model of Unorganized and Organized Retailing in Emerging Economies

Columbia Business School Research Paper No. 15-38
Number of pages: 44 Posted: 28 Mar 2015 Last Revised: 30 Sep 2015
Kinshuk Jerath, S. Sajeesh and Z. John Zhang
Columbia University - Columbia Business School, University of Nebraska - Lincoln and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 154 (187,869)

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Unorganized and organized retailing, kirana shops, developing economies, multinational retailers, Salop model

3.

Impact of Reference Prices on Positioning and Advertising in Non-Durable Goods Markets

Number of pages: 26 Posted: 07 Oct 2016 Last Revised: 15 Jan 2017
Amit Mehra, S. Sajeesh and Sudhir Voleti
University of Texas at Dallas, University of Nebraska - Lincoln and Indian School of Business (ISB), Hyderabad
Downloads 77 (306,556)

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Transaction Utility, Reference Prices, Hotelling models, Product Positioning

4.

Transaction Utility and Quality Choice

Review of Marketing Science (Forthcoming)
Number of pages: 17 Posted: 19 Apr 2015 Last Revised: 24 Jan 2018
S. Sajeesh and Sangyoung Song
University of Nebraska - Lincoln and Ewha Womans University
Downloads 52 (374,791)

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Transaction Utility, Reference Prices, Product Positioning

5.

Cost Leadership and Pricing in Conspicuous Goods Markets

Economics Bulletin, Vol. 30, No.4, pp. 3348-3354, 2010
Number of pages: 7 Posted: 08 Mar 2013
S. Sajeesh
University of Nebraska - Lincoln
Downloads 48 (388,098)

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Cost leadership, pricing, conspicuous goods

6.

Positioning and Pricing in a Variety Seeking Market

Management Science, 56 (6), 949-961, 2010
Posted: 08 Mar 2013
S. Sajeesh and Jagmohan S. Raju
University of Nebraska - Lincoln and University of Pennsylvania - Marketing Department

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Variety Seeking, Positioning, Pricing, Differentiation, Hotelling models