S. Sajeesh

University of Nebraska - Lincoln

United States

SCHOLARLY PAPERS

8

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1,507

SSRN CITATIONS
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SSRN RANKINGS

Top 32,750

in Total Papers Citations

10

CROSSREF CITATIONS

15

Scholarly Papers (8)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 980 (32,724)
Citation 10

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one-to-one marketing, CRM, customization, choice

2.

A Model of Unorganized and Organized Retailing in Emerging Economies

Columbia Business School Research Paper No. 15-38
Number of pages: 44 Posted: 28 Mar 2015 Last Revised: 30 Sep 2015
Kinshuk Jerath, S. Sajeesh and Z. John Zhang
Columbia University - Columbia Business School, Marketing, University of Nebraska - Lincoln and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 174 (236,468)

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Unorganized and organized retailing, kirana shops, developing economies, multinational retailers, Salop model

3.

Impact of Reference Prices on Product Positioning and Profits

Production and Operations Management (Forthcoming)
Number of pages: 27 Posted: 07 Oct 2016 Last Revised: 04 Jan 2020
Amit Mehra, S. Sajeesh and Sudhir Voleti
University of Texas at Dallas, University of Nebraska - Lincoln and Indian School of Business (ISB), Hyderabad
Downloads 123 (311,446)

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Transaction Utility, Reference Prices, Hotelling models, Product Positioning

4.

Predicting Retail Mobility during the COVID-19 Pandemic

Number of pages: 32 Posted: 17 Feb 2021 Last Revised: 13 Apr 2021
Michael Lash, S. Sajeesh and Ozgur Araz
University of Kansas School of Business, University of Nebraska - Lincoln and University of Nebraska
Downloads 97 (366,134)

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Analytics, Heuristics, COVID-19, Retail activity, Local search, Regression, Predictive Analytics

5.

Transaction Utility and Quality Choice

Review of Marketing Science (Forthcoming)
Number of pages: 17 Posted: 19 Apr 2015 Last Revised: 04 Jan 2020
S. Sajeesh and Sangyoung Song
University of Nebraska - Lincoln and Ewha Womans University
Downloads 72 (436,422)

Abstract:

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Transaction Utility, Reference Prices, Product Positioning

6.

Cost Leadership and Pricing in Conspicuous Goods Markets

Economics Bulletin, Vol. 30, No.4, pp. 3348-3354, 2010
Number of pages: 7 Posted: 08 Mar 2013
S. Sajeesh
University of Nebraska - Lincoln
Downloads 61 (475,078)

Abstract:

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Cost leadership, pricing, conspicuous goods

7.

Is a Merchandise Credit Strategy a Boon or Bane? Effect of Customer Loyalty on Firms' Returns Policy

Posted: 30 Apr 2021
S. Sajeesh and Subodha Kumar
University of Nebraska - Lincoln and Temple University - Department of Marketing and Supply Chain Management

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Loyalty, Returns Policy, Merchandise Credit Policy, Cash Refund Policy, Analytical Modeling

8.

Positioning and Pricing in a Variety Seeking Market

Management Science, 56 (6), 949-961, 2010
Posted: 08 Mar 2013
S. Sajeesh and Jagmohan S. Raju
University of Nebraska - Lincoln and University of Pennsylvania - Marketing Department

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Variety Seeking, Positioning, Pricing, Differentiation, Hotelling models