S. Sajeesh

University of Nebraska - Lincoln

United States

  • University of Nebraska - Lincoln

SCHOLARLY PAPERS

8

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1,965

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19

Scholarly Papers (8)

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1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh V. Joshi, V. Kumar, Nicholas H. Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri B. Syam, Jacquelyn Thomas and Z. John Zhang
University of Wisconsin-Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,243 (35,414)
Citation 16

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one-to-one marketing, CRM, customization, choice

2.

A Model of Unorganized and Organized Retailing in Emerging Economies

Columbia Business School Research Paper No. 15-38
Number of pages: 44 Posted: 28 Mar 2015 Last Revised: 30 Sep 2015
Kinshuk Jerath, S. Sajeesh and Z. John Zhang
Columbia University - Columbia Business School, Marketing, University of Nebraska - Lincoln and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 216 (295,566)
Citation 3

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Unorganized and organized retailing, kirana shops, developing economies, multinational retailers, Salop model

3.

Impact of Reference Prices on Product Positioning and Profits

Production and Operations Management (Forthcoming)
Number of pages: 27 Posted: 07 Oct 2016 Last Revised: 04 Jan 2020
Amit Mehra, S. Sajeesh and Sudhir Voleti
University of Texas at Dallas, University of Nebraska - Lincoln and Indian School of Business (ISB), Hyderabad
Downloads 180 (349,967)

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Transaction Utility, Reference Prices, Hotelling models, Product Positioning

4.

Predicting Retail Mobility during the COVID-19 Pandemic

Number of pages: 32 Posted: 17 Feb 2021 Last Revised: 20 Aug 2023
Michael Lash, S. Sajeesh and Ozgur Araz
University of Kansas School of Business, University of Nebraska - Lincoln and University of Nebraska
Downloads 142 (427,690)

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Analytics, Heuristics, COVID-19, Retail activity, Local search, Regression, Predictive Analytics

5.

Transaction Utility and Quality Choice

Review of Marketing Science (Forthcoming)
Number of pages: 17 Posted: 19 Apr 2015 Last Revised: 04 Jan 2020
S. Sajeesh and Sangyoung Song
University of Nebraska - Lincoln and Ewha Womans University
Downloads 101 (554,396)

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Transaction Utility, Reference Prices, Product Positioning

6.

Cost Leadership and Pricing in Conspicuous Goods Markets

Economics Bulletin, Vol. 30, No.4, pp. 3348-3354, 2010
Number of pages: 7 Posted: 08 Mar 2013
S. Sajeesh
University of Nebraska - Lincoln
Downloads 83 (626,894)

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Cost leadership, pricing, conspicuous goods

7.

Is a Merchandise Credit Strategy a Boon or Bane? Effect of Customer Loyalty on Firms' Returns Policy

Posted: 30 Apr 2021
S. Sajeesh and Subodha Kumar
University of Nebraska - Lincoln and Temple University - Fox School of Business

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Loyalty, Returns Policy, Merchandise Credit Policy, Cash Refund Policy, Analytical Modeling

8.

Positioning and Pricing in a Variety Seeking Market

Management Science, 56 (6), 949-961, 2010
Posted: 08 Mar 2013
S. Sajeesh and Jagmohan S. Raju
University of Nebraska - Lincoln and University of Pennsylvania - Marketing Department

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Variety Seeking, Positioning, Pricing, Differentiation, Hotelling models