Lu Fang

Zhejiang University

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Generative AI and Sales Productivity: Field Experiments in Online Retail

Columbia Business School Research Paper No. 5584850

Number of pages: 59 Posted: 16 Oct 2025 Last Revised: 19 Jun 2026

Lu Fang, Zhe Yuan, Kaifu Zhang, Dante Donati and Miklos Sarvary

Zhejiang University, Zhejiang University - College of Economics, affiliation not provided to SSRN, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing

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