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Lee Siew Keong

SKG Group of Companies

Founder & Group Corporate Advisor

Malaysia

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Scholarly Papers (1)

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Building a Sustainable Competitive Advantage for Multi-Level Marketing (MLM) Firms: An Empirical Investigation of Contributing Factors

Journal of Distribution Science,17(3), 5-19
Posted: 02 Aug 2019
Lee Siew Keong and Dr Omkar Dastane
SKG Group of Companies and Curtin University, Malaysia

Abstract:

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Company Image, Distributors Rewards System, Distributors Training System, Product Innovation, Leadership, Multi-Level Marketing, Sustainable Competitive Advantage