Hilarius Bambang Winarko

Sampoerna University

Jl. Raya Pasar Minggu, Kav. 16

Jakarta, Pancoran 12780

Indonesia

SCHOLARLY PAPERS

3

DOWNLOADS

32

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

The Consumer Behavior toward Online Travelling Agency (OTA): Evidence from Indonesia

International Journal of Tourism & Hospitality Reviews eISSN: 2395-7654, Vol 7, No 1, 2020
Number of pages: 10 Posted: 14 Apr 2020 Last Revised: 22 Jun 2020
Hilarius Bambang Winarko and Asmaul Husna
Sampoerna University and affiliation not provided to SSRN
Downloads 32 (494,227)

Abstract:

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Customer Satisfaction, Brand Loyalty, Service Quality, Online Consumer Behavior, Online Travelling Agency

2.

A study on information credibility in the social media marketing adoption: Evidence from Indonesia

Winarko, H. B., Sihabudin, A., & Dua, M. (2019). A study on information credibility in the social media marketing adoption: Evidence from Indonesia. International Journal of Research Studies in Management, 8(1), 13-24
Number of pages: 12
Hilarius Bambang Winarko
Sampoerna University
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Abstract:

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information credibility; social media marketing; digital marketing; millennial; SME; adoption

3.

The Role of Opinion Leadership in Social Media Marketing Technology Adoption Process

Winarko, H.B., Sihabudin, A., & Dua, M. (2020). The Role of Opinion Leadership in Social Media Marketing Technology Adoption Process. International Journal of Advanced Science and Technology, 29 (5), 11510-11522
Number of pages: 13
Hilarius Bambang Winarko
Sampoerna University
Downloads 0

Abstract:

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Social media marketing, credibility, opinion leader, innovation adoption, millennial, SME