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Mikhael Dua

Atmajaya Catholic University

Indonesia

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Scholarly Papers (1)

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The Role of Opinion Leadership in Social Media Marketing Technology Adoption Process

Winarko, H.B., Sihabudin, A., & Dua, M. (2020). The Role of Opinion Leadership in Social Media Marketing Technology Adoption Process. International Journal of Advanced Science and Technology, 29 (5), 11510-11522
Posted: 15 Jul 2020
University of Bunda Mulia, Universitas Sultan Ageng Tirtayasa and Atmajaya Catholic University

Abstract:

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Social media marketing, credibility, opinion leader, innovation adoption, millennial, SME