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Dr. R. Geetha

Assistant Professor, Commerce Department, School of Social Sciences and Languages, VIT Vellore, Tamil Nadu, India

Gorbachev Rd

Tamil Nadu

Vellore, IN Tamil Nadu 632014

India

  • Assistant Professor, Commerce Department, School of Social Sciences and Languages, VIT Vellore, Tamil Nadu, India

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Brand Awareness - A Study among Biscuit Consumers in Madurai City

International Journal of Management (IJM), 11 (3), 2020,pp. 28–35.
Number of pages: 8 Posted: 29 Apr 2020
Dr. R. Geetha and Dr. Devi Meenakshi. K
Assistant Professor, Commerce Department, School of Social Sciences and Languages, VIT Vellore, Tamil Nadu, India and Assistant Professor (Sr,) English Department, School of Social Sciences and Languages, VIT Vellore, Tamil Nadu, India
Downloads 286 (266,292)

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Customer Relationship Management, Hotel industry, Tourism, Culture

2.

Statutory Welfare Measures and Quality of Work Life in Cooperative and Private Sugar Mills at Tamilnadu

International Journal of Management, 11 (5), 2020, pp. 511-523.
Number of pages: 13 Posted: 13 Jul 2020
Dr. R. Geetha and Dr. M. Muthumeenakshi
Assistant Professor, Commerce Department, School of Social Sciences and Languages, VIT Vellore, Tamil Nadu, India and Assistant Professor (Sr), Department of Commerce, School of Social Sciences and Languages, Vellore Institute of Technology, Vellore, India
Downloads 164 (472,207)

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Welfare Measures, Quality of Work Life, Statutory Welfare Measures, Sugar Mills