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Picthai Parthiban

Research Scholar, Bharathiar School of Management and Entrepreneur Development (BSMED), Bharathiar University, Coimbatore, Tamil Nadu, India

State Highway 167

COIMBATORE, Tamil Nadu 641046

India

  • Research Scholar, Bharathiar School of Management and Entrepreneur Development (BSMED), Bharathiar University, Coimbatore, Tamil Nadu, India

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

Impact of Customers’ Opinion About Social Media Advertisement on Buying Behaviour: Model Based Approach

Forthcoming, Academy of Marketing Studies Journal, 26, S(1), 1-10
Number of pages: 10 Posted: 28 Nov 2021
Rajendran Arun Prasath, Dr.Ramanujam V, Kasilingam Lingaraja, Ammani Ammal, Solomon K. Peter and Picthai Parthiban
Thiagarajar College, BSMED, Bharathiar University, Thiagarajar College, Madurai -09, Tamil Nadu, India, University of Technology and Applied Sciences, Bharathiar University and Research Scholar, Bharathiar School of Management and Entrepreneur Development (BSMED), Bharathiar University, Coimbatore, Tamil Nadu, India
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Social Media Advertisement, Customers, Buying Behavior, Confirmatory Factor Analysis and Structural Equation Modeling

2.

Effectiveness of Online Marketing and Its Determinants: Marketers’ Perspective

International Journal of Management (IJM), 11 (3), 2020, pp. 439–448.
Number of pages: 10 Posted: 26 May 2020
Dr.Ramanujam V, Picthai Parthiban and Kasilingam Lingaraja
BSMED, Bharathiar University, Research Scholar, Bharathiar School of Management and Entrepreneur Development (BSMED), Bharathiar University, Coimbatore, Tamil Nadu, India and Thiagarajar College, Madurai -09, Tamil Nadu, India
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Online Marketing, Service Failure, Expected Service Quality