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Impact of Customers’ Opinion About Social Media Advertisement on Buying Behaviour: Model Based Approach

Forthcoming, Academy of Marketing Studies Journal, 26, S(1), 1-10

Number of pages: 10 Posted: 28 Nov 2021

Rajendran Arun Prasath, Dr.Ramanujam V, Kasilingam Lingaraja, Ammani Ammal, Solomon K. Peter and Picthai Parthiban

Thiagarajar College, BSMED, Bharathiar University, Thiagarajar College, Madurai -09, Tamil Nadu, India, University of Technology and Applied Sciences, Bharathiar University and Research Scholar, Bharathiar School of Management and Entrepreneur Development (BSMED), Bharathiar University, Coimbatore, Tamil Nadu, India

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Solomon K. Peter

Bharathiar University

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Impact of Customers’ Opinion About Social Media Advertisement on Buying Behaviour: Model Based Approach

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