Department of Marketing and International Management, Oles Honchar Dnipro National University, Dnipro, Ukraine, Department of Management and Innovations, Odessa I. I. Mechnikov National University, Odessa, Ukraine, Marketing and Corporate Communications, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine, Department of Management of Organizations, Lviv Polytechnic National University, Lviv, Ukraine, Department of Marketing, Business and Trade, Odessa National Academy of Food Technologies, Odessa, Ukraine and Accounting and Audit Department, Odessa National Economic University, Odessa, Ukraine