Department of Marketing and Business Administration Odessa I.I. Mechnikov National University, Odessa, Ukraine, Department of Economy and Marketing, National Aerospace University named after M.E. Zhukovskiy "Kharkiv aviation institute", Kharkiv, Ukraine, Department of Industrial Marketing, Ternopil Ivan Puluj National Technical University, Ternopil, Ukraine, Department of Marketing and Trade Entrepreneurship, Khmelnytsky National University, Khmelnytsky, Ukraine, Department of Accounting and Auditing, V. N. Karazin Kharkiv National University, Kharkov, Ukraine and Department of International Economic Relations named after Arthur Golikov, Kharkiv National University named after V.N. Karazin, Kharkov, Ukraine