Se-Joon Hong

Korea University

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Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings

Xu, X., Venkatesh, V., Tam, K.Y., and Hong, S-J. 'Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings,' Management Science (56:8), 2010, 1304-1323. https://doi.org/10.1287/mnsc.1090.1033
Number of pages: 45 Posted: 02 May 2022
Xin Xu, Viswanath Venkatesh, Kar Yan Tam and Se-Joon Hong
Hong Kong Polytechnic University, Virginia Polytechnic Institute and State University - Pamplin College of Business, Hong Kong University of Science and Technology and Korea University
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